EFFI FOODS®' Probiotic CareBars® Get Face-To-Face With Organic Buyers

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EFFi Foods® To Introduce Healthy Snacks at The Largest Natural & Organic Products Trade Show

Eco Friendly Foods Initiative® (EFFI FOODS®), a brand dedicated to producing only organic foods, will showcase its product line Probiotic CareBar® at Fresh Ideas Organic Marketplace, the uniquely targeted event of Natural Products Expo West in Anaheim, CA, on March 10. Probiotic CareBar® was chosen as a "top 5 most innovative product in the nutrition bar category" by CPG Awards last year. Besides boasting many benefits, these nutrition bars are known for their exceptional taste which helped propel the brand and expand to 150+ retail stores last year.

Made with only organic ingredients and available in three unique flavors (Goji and Cashew, Coconut and Cacao Nibs, Green Tea and Honey Lemon), Probiotic CareBars® (http://www.effifoods.com/shop/) will be available for sampling at the event. Mixed sample gift bags will include all flavors of Probiotic CareBar® and a secret new product line that is yet to launch in April. EFFi Foods® is set to offer 15 percent off all orders placed at the Expo West show.
[Visit EFFi Foods at BOOTH #F79]

"The format of the Fresh Ideas Organic Marketplace event will allow us to approach organic-minded retailers and distributors in a more personal environment where organics come first. We think it's the best way to increase our brand and product exposure at Expo West," says EFFI Foods® founder, Carina Ayden.

About company:
EFFi Foods® is a nutritional food company that seeks to create a lasting major impact in the food system as well as advance the wellness and health movement. Built on pillars of health, wellness and sustainability, EFFi Foods® is dedicated to disrupting the most unhealthy and over-saturated food categories by providing innovative snacks with maximum benefits and great taste.

About Probiotic CareBars®:
Probiotic CareBar® is a multi-dimensional snack, focusing not only on protein and energy but also on supporting healthy digestion. It's a synergy of all organic ingredients that are sourced locally or using fair-trade practices. The bars are fortified with a dairy-free probiotic in order to create nutritional balance. Probiotic CareBars® are certified organic, gluten-free, non-gmo, kosher and vegan.

About Expo West:
Natural Products Expo West is a five-day event being held from 9th March to the 13th March 2016 at the Anaheim Convention Center in Anaheim, CA, United States of America. This event showcases products from the Natural and Organic industry.


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Coury Clemens
EFFi Foods
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