Tampa, Fla. (PRWEB) March 12, 2016
Orlando-based Tijuana Flats, a leading fast-casual restaurant, today announced its selection of Dunn&Co. as its new agency of record. The agency will create, oversee and execute a series of branding and strategic marketing initiatives, showcasing Tijuana Flats as a fun-loving, easy going, “unchain chain.”
This announcement follows an agency search that began in December. Later, Tijuana Flats narrowed its evaluation to three finalists, including both local and national agencies. The search concluded last week with Dunn&Co.’s selection.
With more than 115 restaurants across the Southeast, Tijuana Flats prides itself on fresh, flavorful, made-to-order food and a guest-centric service model. The Tex-Mex brand will look to Dunn&Co. to refine its brand vision and positioning, and ideate marketing promotions across all guest touch points.
“Dunn&Co. left little doubt they were the right partner for us when they came in and demonstrated the kind of strategic expertise and creative enthusiasm we need to help evolve our brand,” said Monique Yeager, CMO of Tijuana Flats. “We’re very excited to begin working with their team to help position the Tijuana Flats brand for dynamic growth.”
“We couldn’t be more thrilled with this opportunity. Our team has developed a genuine appreciation for Tijuana Flats’ distinct personality and brave spirit,” said Troy Dunn, president of Dunn&Co. “We’re eager to begin developing updated branding that embodies the one-of-a kind character of Tijuana Flats that we’ve come to love.”
About Tijuana Flats
Tijuana Flats, founded in 1995 in Orlando, Florida is a high-growth restaurant chain offering made-to-order Tex-Mex cuisine with fresh ingredients in a fun, service-oriented fast-casual environment. With every restaurant decorated in distinctive wall art and designed around a hot sauce bar that includes 12 to 15 flavors, Tijuana Flats embraces the “unchain-chain” approach to dining. Giving back to communities where they are located is the heart of Tijuana Flats restaurants and the Tijuana Flats ‘Just in Queso’ Foundation. The Foundation has contributed over $2.1M in support of organizations benefitting children and our brave military and stands ready to provide a helping hand when needed, “just in case.” Tijuana Flats was recently named to Fast Casual Magazine’s 2015 Top 100 Movers & Shakers list.
Dunn&Co. (http://www.dunn-co.com) is a full-service advertising and marketing communications firm housed in a century-old former cigar factory near Tampa’s historic Ybor City. Dunn&Co. provides award-winning creative solutions for clients worldwide, including GE Healthcare, The Tampa Bay Lightning, Giant/Stop&Shop grocers, Baxter Healthcare, Monin, Civco, Sabal Trust, St. Petersburg Distillery, Majestic apparel, Hexa watches, Sempermed USA, ArrMaz, ATG, and The United Way. Dunn&Co. also provides pro-bono services to the ALS Association Florida Chapter to help fight Lou Gehrig’s disease.