WhiteLight Group Recognized with 2016 Excellence in Modern Marketing Award at Oracle’s JD Edwards Partner Summit

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The award reflects top success in adapting modern marketing best practices to generate a buzz around the JD Edwards product line and roadmap.

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Pictured left to right: Lyle Ekdahl (JD Edwards), Keith Kummer, Mary Lou Jaeger, Paul Demes (WhiteLight Group) and John Schiff (JD Edwards)

This achievement is a testament to their dedication to providing JD Edwards customers with solutions and services that drive real business value and results, as well as their innovative use of Oracle Marketing Cloud.

WhiteLight Group, a Chicago and Milwaukee-based business applications firm, was recognized at the recent Oracle’s JD Edwards Summit in Broomfield, CO with the 2016 Excellence in Modern Marketing Award. The award reflects top success in adapting modern marketing best practices to generate a buzz around the JD Edwards product line and roadmap.

WhiteLight Group’s marketing theme for 2016 invigorates the concept of future-proofing your business by staying current. In an effort to evangelize postmodern Enterprise Resource Planning (ERP) and the benefits it provides, WhiteLight Group is taking an integrated digital marketing approach to reach those struggling with common ERP challenges, such as lagging productivity and frustrated users. The marketing team has worked to understand the implications and power of the technology the team is marketing, as well as the language, in order to best educate customers and all audiences through the most effective means.

"We congratulate WhiteLight Group on achieving the 2016 Oracle’s JD Edwards Excellence Award for Modern Marketing,” said John Schiff, Vice President, Oracle's JD Edwards. "This achievement is a testament to their dedication to providing JD Edwards customers with solutions and services that drive real business value and results, as well as their innovative use of Oracle Marketing Cloud."

WhiteLight Group transformed its digital marketing approach in 2014 by adopting Oracle Marketing Cloud, redesigning WhiteLight Group’s website, and implementing a content marketing strategy. The philosophy of “staying current” applies to every aspect of the firm, enabling it to explore new application and mobile functionality, Internet of Things orchestrations, and an enhanced user experience.

“We are proud to be part of the evolving JD Edwards and Oracle Marketing Cloud ecosystems, “ said Mary Lou Jaeger, Marketing Director at WhiteLight Group. “It’s inspiring to see the passion and innovation coming from the JD Edwards product team, our colleagues, and our customers. We want to thank all of our blog readers and social media followers for taking an interest in what we have to say and engaging with us.”

For tips on how to stay current and future-proof your business with postmodern ERP, download WhiteLight Group’s eBook Maintaining Postmodern ERP.

About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.

About WhiteLight Group
WhiteLight Group helps organizations simplify, standardize, and optimize their ERP business processes in the areas of finance, procurement, manufacturing, capital asset management and supply chain. Automation results in smarter business decisions, cost savings and increased revenue. Our consultants are current with their JD Edwards certifications and hold extensive experience in EnterpriseOne and World upgrades, implementations and global rollouts. To learn more visit: http://www.whitelightgrp.com

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Mary Lou Jaeger
WhiteLight Group
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