Empowering Women to Be Their Own Health Advocates through Mediaplanet’s “Women’s Health Care in America” Campaign

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Mediaplanet's most recent campaign surrounding women's healthcare in America hits newsstands within USA Today and is available online today. In collaboration with leading industry voices, celebrities and advocates, this campaign brings awareness to many common issues women face and empowers women to become their own advocates when it comes to their health.

Award-winning actress and cancer survivor Kathy Bates lends her voice to advocate for women's health

Women should make regular visits to the gynecologist and do breast self-exams. Often they're so busy they forget to take care of themselves.

Mediaplanet today announces distribution of its latest cross-platform campaign “Women’s Health Care in America,” which highlights how important it is for women take the time to care for themselves. With over 34,000 new cases of ovarian and cervical cancer diagnosed in 2014 combined, it is vital for women to get screened regularly and go for their annual checkups. Through this campaign, we aim to educate, inform and empower women to take a more proactive role when it comes to their health and health care options.

The print component of “Women’s Health Care in America” is distributed within this weekend’s edition of USA Today in Boston, Washington DC/ Baltimore, New York, Philadelphia and Dallas, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner media outlets. To explore the digital version of the campaign, click here.

In an exclusive Q&A with actress and women’s cancer advocate Kathy Bates, the print campaign’s cover story highlights the importance of being checked regularly for cancer. As the actress was first diagnosed with ovarian cancer, then nine years later ovarian cancer, she explains, "Women should make regular visits to the gynecologist and do breast self-exams. Often they're so busy they forget to take care of themselves."

This campaign was made possible with the support of Bright Pink, National Women’s Health Network, Astora Women’s Health, Planned Parenthood, Veeda USA, Association for Pelvic Organ Prolapse Support, Susan G. Komen, Tactile Medical, Hologic, Illumina, BioTE Medical, Academy of Women’s Health, Ovarian Cancer National Alliance, Corman USA, Aspira Labs, Fujirebio Diagnostics and many more.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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Caitlin Wade
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