Digital Agency Look Listen Acquires Big Scary Cranium, Extends Marketing Automation and CX Capabilities

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Big Scary Cranium founder, Rich Wilson, joins as Assoc. Vice President of Customer Experience and Behavioral Marketing

“While most marketing automation shops tend to have a technical or conversion optimization background, we’ve always been proud to be storytellers,” says Rich Wilson.

Look Listen, an Inc. 500 digital agency in Atlanta, has announced it has acquired Big Scary Cranium, an award-winning marketing automation strategy and services provider recognized by IBM, MarketingProfs and others for its innovative approach. Big Scary Cranium extends Look Listen’s ability to create more meaningful connections between brands and customers through its sophisticated practice of database and behavioral marketing automation. By combining customer data insights with unique customer experience journey mapping exercises, Big Scary Cranium’s team will now work with Look Listen’s clients to fuel hyper-relevant communications through a greater range of cutting-edge marketing technologies.

“Serious investment in understanding and responding to the Customer Experience (CX) has proven to generate impressive returns for brands who care about their customers,” says Kit Hughes, CEO of Look Listen. “With Rich Wilson and Big Scary Cranium under our roof, we now have the strategic and technical capabilities to observe and respond to customer needs in near real-time.”

Winner of the MarketingProfs award for “Best Small Agency Campaign” as well as IBM Silverpop’s “Best Use of Marketing Automation” and “Agency Of The Year,” Big Scary Cranium approaches customer communication differently.

“While most marketing automation shops tend to have a technical or conversion optimization background, we’ve always been proud to be storytellers,” says Rich Wilson, founder of Big Scary Cranium. “We’re excited to join Look Listen because there is a mutual desire to harness more customer data to fundamentally shift the relationship between brands and humans – not just incrementally improve conversions.”

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Kit Hughes

Rich Wilson
@LookListenATL
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