I am fortunate to be a part of such a prestigious organization, rich in heritage and resources,” I look forward to working with the LBA staff in identifying the key performance indicators that will increase our Three-fold Cord visibility.
GREENVILLE, NC (PRWEB) March 13, 2016
LBA Group, Inc. (LBA) announced the appointment of seasoned marketing professional Carolyn Linton as LBA’s new Marketing Director. Linton is responsible for maintaining current marketing initiatives and leveraging new opportunities for LBA’s three business units which include LBA University, Inc.; Lawrence Behr Associates, Inc.; and LBA Technology, Inc.
Linton has over 20 years of product marketing experience and comes to LBA after spending over 16 years with NACCO Materials Handling Group. There she served in several key marketing roles that included promotions, event marketing, sales promotion coordination, and aftermarket technical illustration. In these roles she had significant impacts on brand management and dealer marketing strategy.
“She is the perfect fit for LBA with her proven success using digital and traditional marketing tools to leverage positive outcomes in market share, brand awareness and customer satisfaction,” LBA COO Mike Britner said.
Linton graduated Magna Cum Laude with a Bachelor of Fine Arts degree in Visual Communication from American Intercontinental University. She is a member of Toastmasters International and other local organizations.
Linton’s focus will be on developing and executing all aspects of digital and traditional marketing campaigns. Some of this includes coordinating nationwide ad placement, ensuring the consistency and strength of brand messaging for existing products and services and managing campaigns associated with new product launches. She’ll also be responsible for analytics analysis to optimize outcomes for all three of LBA’s business units.
“I am fortunate to be a part of such a prestigious organization, rich in heritage and resources,” Linton said. “I look forward to working with the LBA staff in identifying the key performance indicators that will increase our Three-fold Cord visibility in the B2B marketplace,” she added.
For more information on LBA and its business units, please contact Carolyn Linton at 252-757-0279 or Carolyn.Linton(at)lbagroup(dot)com.
Keep up with LBA news and information by following the company on Facebook at: https://www.facebook.com/LBAGroup.
LBA Group, Inc. has over 50 years of experience in providing RF solutions and risk management for industrial and telecommunications infrastructure assets. The company is comprised of the technology consultancy, Lawrence Behr Associates, Inc.; LBA Technology, Inc., a leading manufacturer and integrator of radio frequency systems, lightning protection, and EMC equipment for broadcast, industrial, and government users worldwide; and LBA University, Inc., providing on-site and online professional training. The companies are based in Greenville, N.C., USA.