“Leading retailers are realizing that smart mobile initiatives coupled with cohesive omnichannel strategies are critical to generating successful and sustainable consumer engagement,” said Allan Haims, CEO of StepsAway.
Los Angeles and New York City (PRWEB) March 14, 2016
StepsAway, the leading mobile retail solution offering mall shoppers smartphone access to hyperlocal in-store deals, today announced that CEO Allan Haims will join other major brand executives to share key omnichannel strategies and technology insights at the Bank of America Merrill Lynch Consumer & Retail Tech Conference in New York City, March 15 and 16, 2016.
“Leading retailers are realizing that smart mobile initiatives coupled with cohesive omnichannel strategies are critical to generating successful and sustainable consumer engagement,” said Allan Haims.
The Consumer & Retail Technology Conference welcomes presenters and attendees by invitation only. Haims’ fireside chat will be held Tuesday, March 15 at 8:50 am Eastern Time.
The StepsAway web-based mobile app, SAMobile™, provides shoppers smartphone access to hyperlocal in-store deals accessible via participating malls’ Wi-Fi networks. Through StepsAway’s patent-pending cloud-based technology platform, SAConnect™, national retailers can create and deliver promotions across multiple mall properties and mall owners, from their corporate headquarters on a single platform. Retailers can generate time-sensitive ‘flash sales’ that are valid for a short duration or offer chain-wide promotions that don’t expire. They can also micro-target specific malls, test pricing scenarios and dynamically modify offers based on developing business trends or inventory challenges.
StepsAway is a market-first, in-mall mobile retail solution offering shoppers smartphone access to hyperlocal in-store deals—driving more brick-and-mortar transactions. StepsAway empowers mall owners to increase sales per square foot and gives retailers an innovative way to reach and influence on-property consumer purchase decisions. Consumers access StepsAway – SAMobile™ – via a web-based mobile app upon signing onto a mall’s Wi-Fi network and then peruse deals offered on premises. StepsAway’s cloud-based proprietary technology platform, SAConnect™, allows nationally based retailers to create and deliver promotions across multiple mall owners/locations. Officially debuted in August 2014, StepsAway is a privately held company with offices in Los Angeles and Los Gatos, California. For more information, visit http://www.stepsaway.com.
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