FansTang’s New Weekly Sports Show Achieves Over 4.5 Million Views With First 3 Episodes

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FansTang launched its new NBA-centric weekly sports show “FansTang Sports: Access NBA” in partnership with LeSports in February, achieving over 4.5 million views within the first three weeks. The show features weekly NBA news, exclusive player interviews, fun facts, and fan contests.

FansTang Sports: Access NBA

The NBA sports show combines the traditional sports broadcasting format with China-relevant entertainment elements to create maximum appeal for Chinese audiences.

FansTang launched its new weekly sports show “FansTang Sports: Access NBA” in February in partnership with LeSports, the digital sports content platform of LeEco (formerly LeTV). The fast-paced 10-minute program focuses on the NBA and features its top news, exclusive player interviews, fun facts, and fan contests. The first 3 episodes achieved an impressive 4.5 million views in only 3 weeks.

Basketball is the most popular sport in China and was a national pastime even before the NBA’s arrival. When Yao Ming signed with the Houston Rockets in 2002, the NBA’s popularity exploded in China. Recognizing the NBA’s prominent position in the Chinese sports market and its vast popularity among 18- to 40-year-old males, FansTang created “FansTang Sports: Access NBA” to target this demographic by incorporating entertainment elements such as fun facts about the NBA and player lifestyles alongside traditional sports news and commentary.

The first episode featured NBA All-Star game highlights with host commentary, first-time Celebrity All-Star and famous Chinese singer Kris Wu’s on-court performance in Toronto, the emotional farewell to Kobe Bryant, and an exclusive interview with the 2016 Slam Dunk Champion Zach LaVine. The fun facts segment took a page out of FansTang’s hit Hollywood news show “This Week in Hollywood” and went through a list of the Kardashian sisters’ past and current relationships with NBA men. The episode ended with a fan contest segment offering fans a chance to win a basketball autographed by the Minnesota Timberwolves’ LaVine.

Available for streaming on LeSports, the show can also be watched through FansTang’s official Weibo and WeChat accounts for easy mobile streaming. The show’s audience was driven through heavy promotion across FansTang’s multi-platform Chinese social media ecosystem of over 128 million followers.

FansTang CEO Adam Roseman commented, “We’re very excited to work with LeSports and further build upon our partnership with LeEco. The NBA sports show combines the traditional sports broadcasting format with China-relevant entertainment elements to create maximum appeal for Chinese audiences, and we’re extremely pleased with the viewership numbers since launch. We continue to focus on developing and delivering high quality digital content to the booming Chinese market in 2016.”

About FansTang

FansTang, wholly owned by China Branding Group Limited, is the largest provider of localized international live events content, social media content, and non-studio Hollywood and related video content into the China marketplace. FansTang also maintains the most robust international content data platform that services a growing portfolio of major clients including studios, Hollywood agencies, international ad agencies and brands.

For additional information, please visit http://www.fanstang.com

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