PrimeSport to Manage 2016 NCAA Ticket Exchange™

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Fans able to securely buy and sell NCAA® Tournament Tickets via PrimeSport

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PrimeSport, the Official Ticket and Hospitality Provider of the NCAA, will manage the official NCAA Ticket Exchange, the only 100% guaranteed, NCAA-approved secondary ticket marketplace that allows fans to buy and sell NCAA Tournament tickets with other fans.

Ticket holders who are unable to attend a game or find their team eliminated, have a place to safely sell their tickets, and the buyer can be assured that the tickets are authentic and guaranteed. PrimeSport verifies each ticket before the listing is posted to the NCAA Ticket Exchange. When the ticket it sold, it is digitally transferred to the new owner in a matter of minutes, eliminating the risk of counterfeit tickets as well as shipping and wait times.

At the stadium, ushers will swipe the credit card used to purchase the tickets to verify identity and ownership. A ticket locator will then be printed, directing fans to their seats. Flash Seats® representatives will be on-site to assist fans who need assistance.

PrimeSport will offer premium tickets and hospitality packages for every round of the NCAA Division I Men’s Basketball Championship including the Final Four® in Houston.

About PrimeSport:
PrimeSport is the leader in providing direct access to the biggest sporting events, offering tickets, travel, hospitality, and VIP experiences for corporations, professional sports teams and fans. PrimeSport's extensive experience in sports travel, hospitality and ticketing has allowed the company to form long-term, official partnerships with some of the largest sporting events and organizations in the country. As a result, PrimeSport can provide more exclusive access to more events than any other company in the industry. Official partnerships include select NCAA Championships®, including the NCAA® Men's Basketball Championship and Men’s Final Four®, Men's College World Series®, Division I Wrestling Championships, Women's College World Series®, Women's Final Four®, Division I Women's Volleyball Championship and Men's Frozen Four®, NHL, 20 NFL teams, 2016 College Football Playoff National Championship, Rose Bowl, Sugar Bowl, Alamo Bowl, Orange Bowl, Holiday Bowl, Poinsettia Bowl, Chick-fil-A Bowl, Chick-fil-A Kickoff Game, AdvoCare Texas Kickoff, State Farm Champions Classic, Jimmy V Classic, 2K Classic, Gotham Classic, Legends Classic, Wrangler National Finals Rodeo, Feld Motor Sports, more than 40 major NCAA Division I universities, 19 NASCAR speedways and more. PrimeSport is a privately-held company, headquartered in Atlanta. For more information, visit or call (800)591-9198.

NCAA, Final Four, Frozen Four, March Madness, Men’s College World Series, NCAA Championships, NCAA Ticket Exchange, The NCAA Experience, Women’s College World Series and Women’s Final Four are trademarks owned or licensed by the NCAA. All other licenses or trademarks are property of their respective holders.

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