St Pancras International leads the way to Big Data

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The train station just signed a contract with instore.digital, a french startup specialized in Big Data technologies. St Pancras International will now be able to better understand and to anticipate its travelers' expectations to provide them with the right service at the right time.

ID provides us with a powerful data analysis tool, both location based, omnichannel and in real-time. We also selected ID for its Marketing tools allowing to reach travelers via mobile application and internet connection.

St Pancras International, the 21st century's first mega-station

The history of St Pancras is closely linked to innovation and new technologies. Inaugurated for the second time in 2007, it has called on the greatest designers and architects for its renovation. They redesigned the traditional station's role and showed their ambition : making St Pancras International the first Mega-Station of the 21st century. The station is now an integrated space in the city where international travelers, commuters and visitors meet.

An Internet infrastructure at the forefront of innovation

In June 2014, High Speed 1, St Pancras Station's owner announces, through its partnership with WiFi Metropolis : "The installation in station of Great Britain's most efficient free WiFi and the creation of the most innovative Internet infrastructure ever devoted to a public place." A service that also represents a tremendous opportunity, which is to better understand and anticipate the needs of passengers. How? Thanks to a Big Data solution...

A Big Data technology made in France

WiFi Metropolis just signed with instore.digital, a French startup specialised in Big Data technologies, to operate and exploit big data generated by WiFi connections. This will allow them to track traffic peaks and to better understand traveler's flow in order to offer services that meet travelers' and visitors' needs.

"WiFi Metropolis has benchmarked various solutions in terms of identification platform and location based analytics. instore.digital's ID solution is by far the most complete on the market. ID provides us with a powerful data analysis tool, both location based, omnichannel and in real-time. We also selected ID for its Marketing tools allowing to reach travelers via mobile application and internet connection. We are happy to join forces to help St Pancras become a reference in terms on internet connection quality and travelers' experience." Greg Smith, WiFi Metropolis CEO

"Developed in an open source approach, ID platform is already deployed at several major french and international clients. We work with a data protection coordinator to ensure for our clients data security and for their costumers a unique Station experience within the strict restrictions of the data protection laws and regulations." Agathe Pavia, instore.digital co-founder

instore.digital is recruiting

With recent partnerships with major international retailers and the support of investors, Instore.digital wishes to strengthen its technical team. We are recruiting Engineers JAVA/JEE, Big Data Scientist, Project Manager and Business Developer. You like challenges and wish to integrate a united and dynamic team ?
Tell us more ! Contact us : jobs(at)instore(dot)digital

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Alexia de Villeblanche
@instore_digital
since: 08/2015
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