Burbank, California (PRWEB) March 14, 2016
Thanks Again®, an airport consumer loyalty program, celebrated the official launch of a beacon-enabled smartphone app at Burbank Bob Hope Airport last week with an inaugural ribbon cutting and celebration. There was also a short video developed to demonstrate this new technology. The availability of the new app gives Burbank Bob Hope Airport the distinction of being one of the first "smart airports" in the nation.
Thanks Again® teamed up with Comarch Inc., a global technology firm that specializes in the design, implementation and integration of advanced IT services and software, to create the app, which was introduced to the public during the event. Bluetooth Low Energy (BLE) beacons are used to improve in-store shopping experiences by enabling users to receive targeted offerings based on current location and proximity to airport stores and restaurants. The newly launched Thanks Again app will provide travelers and visitors of Burbank Bob Hope Airport with special offers and promotions through notifications on Android and IOS devices.
"We are thrilled to have had the opportunity to launch our first fully integrated, beacon-triggered app at Burbank Bob Hope Airport last week," said Ed Puckhaber, President and COO of Thanks Again. "We look forward to travelers in this market having the opportunity to experience the latest Thanks Again® app before anyone else in the country."
"By providing travelers with easily available in-terminal dining and shopping offers, the Thanks Again app adds yet another passenger convenience to Burbank Bob Hope Airport," said Dan Feger, Executive Director of Burbank Bob Hope Airport.
Thanks Again® plans to roll out the beacon-enabled technology in other markets over the course of the coming months and will plan to launch a brand new app and website nationwide this spring.
About Thanks Again
Thanks Again®, headquartered in Atlanta, is the leading global CRM, CEM, loyalty and consumer engagement platform that makes travel more rewarding for frequent travelers. The only rewards program of its kind, Thanks Again enables members to earn points when they shop, park and dine at thousands of retailers in and around more than 100 airports. Accumulated points are incremental, above and beyond the rewards already received from existing travel loyalty programs. Integrated with MasterCard®, Visa® and American Express®, the card-linked loyalty program is free, easy to use and does not require members to carry a separate card or key fob. Visit thanksagain.com to learn more or connect via Facebook.com, Twitter.com and YouTube.com.
About Burbank Bob Hope Airport
Burbank Bob Hope Airport (BUR), located in Burbank, California, offers nonstop service to twelve major U.S. destinations, including Denver, New York, and the three major Bay Area cities, on American, Alaska, Delta, JetBlue, Southwest, and United, with service to Dallas-Love Field starting in June. BUR is also the closest airport to many of the L.A. region's most popular attractions, including Universal Studios Hollywood, Warner Bros. Studios, and Downtown Los Angeles. Burbank Bob Hope Airport is the Official Airport of the Rose Bowl Stadium and a proud sponsor of UCLA Athletics. To start planning your trip, visit the Airport's website or connect through Facebook, Twitter, or Instagram.