As CMOs Face Confusing Digital Space, Peppercomm Adds New Leader to Cut Through Clutter

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Mike Friedin Joins as Managing Director, Digital

Peppercomm, a leading integrated communications and marketing firm, announced today the appointment of Mike Friedin, as Managing Director, Digital. Mike will serve as the digital strategic and operational lead for Peppercomm’s offices in New York, San Francisco and London, and will add significant depth to Peppercomm’s integrated approach to connecting brands, messages and people thru cross-channel, digitally led experiences. He will execute on Peppercomm’s strategy by helping clients push boundaries and mitigate risk.

A seasoned industry veteran with a wide range of expertise consulting with companies including Pfizer, Time, GE, and Johnson & Johnson, Mike joins Peppercomm from Accenture, where he was a senior executive in the company’s Digital Transformation practice. Before that, he was president of management consultancy Matthew & Grace. Prior to that, Mike served as Global Head of Commercial Operations and Digital Innovation for eMedfusion, the digital agency within the KnowledgePoint 360 Group.

“The addition of Mike is a quantum leap in Peppercomm’s transformation to a truly digital-centric agency,” said Ed Moed, co-founder and CEO, Peppercomm. “The lines of marketing communication continue to blur and digital integration stands at the intersection of this evolution. Mike’s experience and expertise aligns with our tradition of adding value to our clients, helping them keep pace with the velocity of digital change.”

“Peppercomm has built a reputation as one of the best communications firms in the industry and I am excited to join a deep and talented team of professionals,” added Friedin. “I look forward to helping our clients achieve their marketplace objectives through dynamic application of creativity, data and technology.”

Mike hails from Montclair, N.J., and holds a BA from the University of Hartford.

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About Peppercomm
Helping clients see around the corner and determine what’s next, sets Peppercomm apart from other integrated communications and marketing firms. It enables us to push boundaries while mitigating risk for clients in financial services, consumer, B-to-B and multi-industry sectors. Our unique approach and dynamic workplace attract the best talent who, in turn, help us win and retain the best clients. While we’ve won countless awards, we’re most proud of being named Best Place to Work in New York City by Crain’s New York Business and a Best Workplace for Women by Great Place to Work® and Fortune. We were founded in 1995 and maintain headquarters in New York, with offices in London and San Francisco. Go to for additional information.

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Paul Merchan
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