Insect Shield® for Pets Aligns with Industry Experts to Help Educate Retailers/Pet Owners about Vector-Borne Disease Prevalence, Risks and Prevention Tactics

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The newly formed Advisory Panel is comprised of pet professionals ranging from veterinarians and shelters owners to groomers and pet trend/health specialists.

Dr. Katy Nelson, Belle Haven Animal Medical Centre & Exec. Producer/Host The Pet Show with Dr. Katy

Diseases such as Lyme disease, malaria, Dengue fever and more recently, Zika virus, are major health challenges throughout the globe. However, many consumers are not aware of the prevalence and risk for pets. In response, PetEdge® has launched an extensive line of protective products for pets and pet professionals featuring EPA-registered Insect Shield® Repellent Technology, and has aligned with experts to spread awareness. An Advisory Panel consisting of carefully selected industry experts has been assembled with the goal of educating retailers and pet owners about insect-borne disease risks and prevention methods.

According to the CAPC (Companion Animal Parasite Council), in 2015, one out of 16 dogs in the United States tested positive for Lyme, one out of 36 tested positive for Ehrlichiosis, and one out of 34 for Anaplasmosis – all tick-transmitted diseases. One out of 69 dogs tested positive for Heartworm. Symptoms for pets can range from mild fever and loss of appetite to extreme conditions such as lameness, stiff joints, and seizures. Protection from insect bites is paramount.

The Advisory Panel will collaborate and share information in order to better educate retailers and pet owners about the range of insect-transmitted illnesses, level of risk for pets and best practices for protection.

Initial panel members include:

VET EXPERTS
Dr. Katy Nelson – Dr. Katy is an associate veterinarian at the Belle Haven Animal Medical Centre, as well as host and executive producer of "The Pet Show with Dr. Katy" on Washington DC's News Channel 8. She’s reports on animal health topics for Washington DC's All News Radio Station, WTOP News as well as on camera for WJLA ABC 7 News. She is the Medical Director of Pet Health for Stop Aging Now, Medical Director of Pet Health for BioStem Logics and the Proprietor of KJN Pet Marketing. She has been featured on NBC’s Today Show, Fox and Friends, The Meredith Vieira Show, CNBC’s PowerPitch, HuffPost Live, to name a few, and is the expert for the second season of the popular show “Unlikely Animal Friends” to air this spring on NatGeo Wild. She is a frequent contributor to HuffPost Pets, BarkPost and PetMD and you can also read "Ask Dr. Katy" quarterly in the Virginia-Maryland-DC Dog Magazine, or online. Dr. Katy has been a small animal veterinarian for 15 years, and is a proud graduate of the Louisiana State University School of Veterinary Medicine. In her spare time she is an avid traveler, athlete, wife, rescue proponent, and proud mom to three four-leggers and two two-leggers.

Dr. James St Clair – Dr. “J”, an outspoken voice for dog health techniques and practices, has had a core focus on pet owner education since 2004. He owns and operates full service, animal practices in central Connecticut (a hot bed for Lyme disease). In the fall of 2004 Dr. J founded TopDog Health & Rehabilitation, a progressive canine physical rehabilitation facility focused primarily post-orthopedic surgery patients and older arthritic dogs. TopDogs focuses on research and development of innovative joint health products and therapy support products. In addition, as a pet-owner and father of young children living in a tick-infested region of the country known for its prevalence of Lyme disease, he is an enormous advocate of insect-borne disease awareness and the latest prevention strategies.

PET CARE & LIFESTYLE EXPERT
Charlotte Reed – As a pet care and lifestyle specialist, Charlotte provides pet owners with insights on how to best care for their animals. Millions have had the opportunity to watch her on CNN, Fox & Friends, The View, NBC’s Today Show, VH1 as well as many other televisions shows around the globe. As one of the most popular and sought-after pet experts in the United States, Reed has been quoted as a pet expert in publications such as the The New York Times, The Wall Street Journal, Good Housekeeping, New York Magazine, US Weekly and dozens of other national and international newspapers and magazines. Radio listeners around the country have also tuned in to listen to Charlotte’s advice on responsible pet ownership and her recommendations on how to ensure living with a happy and healthy pet. Reed honed her skills attending the ASPCA Companion Animal Service Department’s Apprenticeship Dog Training Program, Veterinary Technology Associates Program at City University of New York (CUNY), the New York School of Dog Grooming, and the University of South Hampton New College in Great Britain.

PET PROFESSIONALS
Carol Visser has been a leader in the pet industry for many years. A professionally trained pet stylist since 1982, she obtained her certification as a Master Groomer with NDGAA in 1990. Her career in the pet industry has included owning a busy, exclusive suburban salon, managing, teaching and creating curriculum at a major grooming school, and giving grooming seminars to professionals on both coasts in the US and as far away as New Zealand. After her long time interest in training led to adding training to the services she offered, Carol successfully tested in 2007 as a Certified Pet Dog Trainer. A contributing editor for Pet Business Magazine and frequent columnist for Grooming Business Magazine, she enjoys all aspects of owning and working with pets. Formerly a product consultant for PetEdge on the North Shore of Boston, she and her husband Glenn now own Two Canines Pet Services in Montville, ME, providing grooming, boarding, training, and day care services to MidCoast and Central Maine.

Melissa Houston – Melissa is the Director of Marketing at the Kansas Humane Society and the guest Pet Expert on the Pet Project airing on Wichita, KS KSN TV Channel 10 where she showcases an adoptable pet and answers questions from pet owners. In addition, Melissa has been an advocate for companion animals for 18 years with the mission to raise awareness about compassion and care of all companion animals.

For more information about Insect Shield® for Pets, visit:
http://www.insectshieldforpets.com

For more information about how Insect Shield technology, visit:
http://www.insectshield.com

About PetEdge & Insect Shield for Pets: Founded in 1956, PetEdge is the leading provider of dog and cat products to pet specialty retailers and pet care professionals. To better meet the demands of an evolving customer base, PetEdge launched their Dealer Services division in 2004, providing independent retailers with unprecedented access to premium pet products and merchandising support—all at manufacturer-direct pricing. Today, PetEdge brands like Zanies®, Grriggles®, Savvy Tabby®, ClearQuest®, and Zack & Zoey® are consistently ranked #1 in key categories like dog apparel, dog sanitation, grooming tools, and cat toys. Their vast selection includes more than 10,000 discount pet products from 20 exclusive brands, as well as products from industry innovators such as Kong®, Greenies®, Wahl®, and more. The Insect Shield® for Pets collection includes blankets, reversible beds, exercise pens, cots, cargo seat covers, premium tees, lightweight hoodies, safety vests, bandanas, and neck gaiters—all with built-in bug protection. MSRP range $9.99 to $139.99.

About Insect Shield® Technology: Insect Shield Repellent Apparel and Gear are revolutionary products designed to provide long-lasting, effective and convenient personal insect protection. The durable protection provided by Insect Shield is the result of years of research and testing. In July 2003, Insect Shield Repellent Apparel was registered by the United States Environmental Protection Agency (EPA). Insect Shield Technology is utilized by leading outdoor, work wear, equestrian, lawn/garden/hardware brands and by International relief organizations across the globe to provide effective protection against insects and the diseases they can carry. Insect Shield is an approved vendor of the US Army and US Marine Corps. Insect Shield is appropriate for use by the entire family with no restrictions for use.

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Media Contact:
Contact: Janine Robertson
Insect Shield Repellent Technology
Ph: 206 354-9093
janinerobertson(at)insectshield(dot)com
http://www.insectshieldforpets.com
http://www.insectshield.com

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Janine Robertson
Insect Shield
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