Strolling of the Heifers Seeks America’s Best Bread Recipe

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Strolling of the Heifers, King Arthur Flour, and Red Star Yeast are sponsoring the national contest and entries will be accepted until May 18, 2016

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“Strolling of the Heifers started as a small-town parade and then grew into a regional movement focused on sustainable agriculture, food systems, and economic sustainability,” says Orly Munzing, Strolling of the Heifers Founder and Executive Director.

Strolling of the Heifers, a Vermont farm and food advocacy non-profit organization, along with King Arthur Flour and Red Star® Yeast, announces the national “Great American Bread Recipe Contest.” Entries will be accepted starting March 15, 2016 through May 18, 2016.

Amateur bakers of all ages can submit one original recipe for a yeasted bread that includes King Arthur Flour and Red Star® Yeast online at strollingoftheheifers.com/contest or by mail (Strolling of the Heifers, 105 Partridge Rd., E. Dummerston, VT 05346). The website includes detailed rules and additional information.

Judges will evaluate how easily and consistently the recipe can be replicated by others; they will also take into consideration flavor, texture, appearance, shape, and originality. Up to 15 finalists will be selected. Winners do not have to provide actual loaves of bread and do not have to be present to win.

The Grand Prize winner will receive $1,000 cash, a $250 gift certificate to the King Arthur Flour Catalogue, plus a year’s supply of both Red Star® Yeast and King Arthur Flour. There are additional prizes for a Runner-Up, the People’s Choice Award, and a People’s Choice Runner-Up. All of these prizes are donated by King Arthur Flour and Red Star® Yeast.

Strolling of the Heifers began in 2002 as a weekend celebrating farmers and local food, and has grown into a year-round cycle of programs and events connecting the public with farmers and food producers and encouraging innovation and entrepreneurship in the farm and food sectors.

The organization’s centerpiece is the world-famous Strolling of the Heifers Parade, in which scores of well-groomed, flower-bedecked heifer calves are led up Brattleboro, Vermont’s historic Main Street by 4H Club members and other young aspiring farmers. Now in its second decade, the festival and parade, taking place this year June 3-5, 2016, has opened its culinary competition to a national audience.

“Strolling of the Heifers started as a small-town parade and then grew into a regional movement focused on sustainable agriculture, food systems, and economic sustainability,” says Orly Munzing, Strolling of the Heifers Founder and Executive Director. “Now we’re taking our movement national by announcing this recipe contest. We want to know who will ‘rise’ to the challenge.”

The “Great American Bread Recipe Contest” is sponsored by the most trusted brands in baking. King Arthur Flour is America’s oldest flour company and has been operating since 1790 as the premier baking resource for amateur and professional bakers. Committed to delivering baking success through innovative and consistent quality products, the Red Star® brand has been a tradition in family baking and preferred among baking professionals baking since 1882.

“It is our mission to inspire and educate bakers everywhere and with the Great American Bread Recipe Contest, the next generation of bread bakers can showcase their knowledge and creativity,” says Katie Walker, King Arthur Flour Spokesperson. “Strolling of the Heifers has been taking place in King Arthur Flour’s own backyard for the last 14 years and we’re excited to help take this local food movement beyond Vermont to bakers across the United States.”

“Is there anything better than the aroma of fresh baking bread in your kitchen? Red Star Yeast is thrilled to be a co-sponsor of the 2016 Strolling of the Heifers Great American Bread Recipe Contest. We encourage anyone who enjoys baking yeast breads to fire up their ovens and consider entering a recipe.” Kelly Olson, Consumer Relations Manager, Red Star Yeast.

ABOUT STROLLING OF THE HEIFERS:
Strolling of the Heifers is a Vermont-based non-profit organization with the mission of connecting people with healthy local food, encouraging and facilitating innovation and entrepreneurship in the farm/food sector, and supporting the development of stronger local food systems and healthy, sharing, connected and resilient communities. Its signature event since 2002 has been the annual Strolling of the Heifers Parade and Slow Living Expo, which happen in Brattleboro, Vermont on Saturday during the first weekend of June and draws up to 50,000 people each year. The Stroll’s year-round cycle of events and projects also includes the Slow Living Summit, an annual conference on farming, food and food systems; the Locavore Index, which ranks the 50 states in terms of their commitment to local food; the Farm-to-Table Apprenticeship program, a training program that places underemployed people in permanent food sector jobs; and Windham Grows, a “business hatchery” that helps small food and agriculture sector sector businesses launch and with custom-tailored packages of business support services and resources. On the web: http://www.strollingoftheheifers.com

ABOUT KING ARTHUR FLOUR:
Celebrating 226 years in business, King Arthur Flour is America's oldest flour company and premier baking resource, offering ingredients, mixes, tools, recipes, educational opportunities, and inspiration to bakers everywhere since 1790. The company's high-quality flour is available in supermarkets nationwide. Additionally, more than 1,000 tested and trusted baking tools and ingredients are available through King Arthur Flour's Baker's Catalogue, online at kingarthurflour.com, and at The Baker's Store in Norwich, Vermont. King Arthur Flour has been 100% employee-owned since 2004, is a founding B (Beneficial) Corporation in 2007, and in 2014 became a major sponsor of 1% for the Planet.

ABOUT RED STAR YEAST:
With its roots dating back to 1882, Red Star® Yeast is one of America’s oldest and most trusted yeast brands. The company originally evolved as a side business of the newly founded Meadow Springs Distillery in Milwaukee, Wisconsin. As a leader in yeast technology and innovation, Red Star developed the first active dry yeast, marking a pivotal improvement in the shelf-life and stability of yeast that played an important role during WWII in supplying overseas mobile Army kitchens. In 2001, Red Star was acquired by the Lesaffre, the world leader in yeast production and technology. The Red Star consumer line of products, Red Star Active Dry Yeast, Quick Rise Yeast, and Platinum Superior Baking Yeast is found in supermarkets nationwide. For more information about our products, recipes, expert baking tips and more, visit http://www.redstaryeast.com.

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MEDIA CONTACT:
Martin Langeveld, Marketing Director, Strolling of the Heifers
(802) 380-0226 | martin(at)strollingoftheheifers.com

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