According to Liz, marketers who lead with data and can back up their programs with true ROI gain the respect of the CFO. ”CFOs are more inclined to invest in marketing when there is real data to show what is and isn’t working,” notes Ron.
Atlanta, GA (PRWEB) March 15, 2016
Two key executives from employee benefits firm Hodges-Mace will be featured on WRMR PowerTalkRadio for Revenue Marketing™ Leaders, on Thursday March 17 at 1 ET. During the show, Ron Shah, CFO and Liz Sophia, Senior VP of Marketing, Hodges-Mace will reveal “The Real Key to Marketing Agility: Financial Alignment.”
WRMR PowerTalk Radio is a weekly radio program featuring high profile interviews with today’s most successful Revenue Marketing™ leaders. The 30 minute show is hosted by the “Queen of Revenue Marketing” Debbie Qaqish, Chief Strategy Officer of The Pedowitz Group.
During the March 17th program, Ron and Liz will provide listeners with insights into the unique relationship between marketing and finance and explain why this relationship has become increasingly strategic. According to Liz, marketers who lead with data and can back up their programs with true ROI gain the respect of the CFO. ”CFOs are more inclined to invest in marketing when there is real data to show what is and isn’t working,” notes Ron.
Historically marketing has been the first to go when it’s time for budget cuts. But when marketing leads with data and is accountable for revenue generation, a new level of understanding evolves between these two departments. Even if budget cuts are in order, the CFO is likely to side with marketing and look to other departments for trimming.
Listeners can call into the show: 646-478-5604 to talk directly with Ron, Liz or Debbie. #wrmrradio is the official hashtag for questions or comments related to the show.
About WRMR PowerTalk Radio
WRMR is the only radio show on air showcasing real marketing practitioners in the trenches with real lessons and success stories to tell at a leadership level. During each show, guests provide strategic and tactical advice on how they have personally transformed marketing within their organizations to drive repeatable, predictable, and scalable revenue. The program is presented in a dynamic, conversational and highly interactive format. Audience members are encouraged to call into the show to ask questions.
Headquartered in Atlanta, Georgia, Hodges-Mace, LLC is and is a leading provider of employee benefits communication and custom enrollment services to large U.S. employers.
Founded in 2004, the company’s strategy remains the same: work with fewer, larger clients than our competitors, so that we can dedicate the best resources to each client. Ultimately, our high-touch service philosophy and thorough approach to solving our client’s challenges translate to an exceptional customer service experience.
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