BridgeWave Launches North America Channel Partner Program

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“Connections” enables value-added resellers to capitalize on market demand for multi-gigabit backhaul capacity and increase revenue from wireless network infrastructure business

The Connections program offers value-added resellers three levels of participation, each offering rewards which increase based on sales performance, technical expertise, and marketing collaboration.

"The new BridgeWave partner program provides us with a great opportunity to capitalize on the high growth wireless backhaul market," said Gary Greening, president of Pacific Datacom Systems.

BridgeWave Communications, a market leader in wireless backhaul systems, today announced the launch of Connections, its new North America channel partner program. The program extends the reach of BridgeWave systems and services to value-added resellers (VARs) specializing in wireless network infrastructure and delivering solutions to meet end customer demand for multi-gigabit backhaul capacity. With a long list of technology firsts and more on the way, BridgeWave positions its channel to succeed with innovative microwave and millimeter wave backhaul systems, exceptional margins, and the industry’s best service and support.

The new channel partner program is focused on partner engagement, enablement, and financial incentives, designed to give VARs seeking new business opportunities in wireless backhaul more rewards and support. Benefits include increased profitability, and eligibility by level to a wide range of special programs, promotions, activities, and enablement tools such as training and certification.

"The new BridgeWave partner program provides us with a great opportunity to capitalize on the high growth wireless backhaul market," said Gary Greening, president of Pacific Datacom Systems. "The company's direction, innovative product family, and new team make a promising year ahead. We look forward to the next stage of our relationship with BridgeWave and increasing sales of the BridgeWave product line.”

Members of the BridgeWave channel program must meet base level requirements and demonstrate success selling wireless infrastructure solutions. In exchange, channel partners receive access to BridgeWave programs and resources that help grow business by broadening market reach and laying a foundation for ongoing sales. The Connections program is available to North America value-added resellers who buy directly from BridgeWave North America authorized distributors.

"With the Connections Partner Program, we are investing in key areas to increase partner profitability, better enable our partners in the wireless backhaul market, and reward partners for their commitment to BridgeWave, and their knowledge and expertise supporting our solutions," said Pamela Valentine, BridgeWave vice president of marketing. "We believe that our partners are the key to further accelerating our growth in North America and better serving customers."

To learn more about the BridgeWave Connections Partner Program, email ChannelSales(at)BridgeWave(dot)com

About BridgeWave
BridgeWave Communications provides high-capacity microwave and millimeter wave backhaul and wireless connectivity solutions for operators, carriers, service providers, governments, and private enterprise networks. With over 30,000 systems deployed in over 60 countries, the company’s innovative solutions have been entrusted by customers all over the world to enable highly reliable and secure, high-capacity and gigabit connectivity while reducing operating costs relative to fiber and other land-based alternatives. Founded in 1999, BridgeWave is headquartered in San Diego, California. For more information, visit

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