Red Pill Ranks QuickPivot as a Mid-Market Leader in 2016 Email Features & Functions Guide
Boston, MA (PRWEB) March 15, 2016 -- QuickPivot, the award-winning, cross-channel marketing platform enabling B2B and B2C companies to market at customer speed, today announced that it has been featured in Red Pill’s 2016 Email Vendor Features & Functions Guide, ranking second in overall scoring against all other mid-market email platforms and taking home the highest score in 11 of the top evaluation categories.
“Never let it be said that QuickPivot doesn’t know how to be noticed as they debut in our annual vendor guide in the number two position for mid-market platforms,” said John Caldwell, Founder of Red Pill Email. “Although categorized as a mid-market platform in our Guide, QuickPivot makes a strong enterprise-level contender. Keep your eyes on these guys!”
For the 2016 rendition of their annual report, Red Pill surveyed 32 International providers with over 600 questions across eight top-level categories. The report examines enterprise, mid-market and small-market vendors and notes that several mid-market providers, “punch above their weight class.” QuickPivot was among five vendors who participated in the in-depth screening verification program, offering detailed platform reviews and demonstrations.
Red Pill Email Technology Analyst, Kelly Dedman, had this to say of the QuickPivot’s capabilities, “(Their) platform offers big data performance showcased in tools like robust cross-channel waterfall counts, real-time lifecycle visualization tools and interesting 3rd-party integrations that enable new ways to measure performance of video and other assets hosted outside the platform.”
QuickPivot earned the top-ranking scores in the following evaluation categories: Data control, Data and segmentation, Queries and segmentation, Form processing, UI export, Deliverability and list hygiene, Account administration, Pre-configured programs, User support, Testing, and Reporting levels.
“We are beyond excited to see how well QuickPivot performed across so many categories of the guide,” says Paul Mandeville, CPO of QuickPivot. “Grabbing top scores across a number of data-specific categories signals the strength of our technology to solve the issues many mid-market companies are facing today. We were one of five vendors that stepped up to partake in the independent verification by the Red Pill team and the results speak volumes to the quality of our platform.”
About QuickPivot:
QuickPivot™ delivers fast, powerful and easy-to-use software for smart marketers with big ideas, but small teams and tight budgets. The QuickPivot platform combines big data performance, a 360-degree view of the customer, world class segmentation, and a patented lifecycle management system, with all the best features of an Email Service Provider (ESP). Winner of several industry innovation awards, the QuickPivot platform enables marketers to deliver coordinated customer experiences across all channels, measure results in real-time, and refine marketing programs to improve results. As brands look for enterprise performance and features without the associated sticker shock, QuickPivot is increasingly emerging as the vendor of choice. That’s why clients like Bank of America, HP, Allen Edmonds, The NHL and over 30 channel partners, including Customer Portfolios, Digitas and Fulcrum Analytics are turning to QuickPivot.
For more information:
Website: http://www.quickpivot.com
Call: 617-880-4000
Email: info(at)quickpivot.com
Twitter: @quickpivot
LinkedIn: https://www.linkedin.com/company/quickpivot
Karen Norris, QuickPivot, http://www.quickpivot.com, +1 (617) 880-4041, [email protected]
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