“It’s a natural evolution for us to transition to 4K displays for our 3D solution as we have the opportunity to combine these two emerging technologies."
Las Vegas, NV (PRWEB) March 16, 2016
Exceptional 3D, the world largest supplier of Glasses-Free 3D auto-stereoscopic display solutions, announced today that they will be introducing their new product line of 3D display technology in amazing 4K resolution at this week 2016 Digital Signage Expo (DSE) on March 16th-17th at the Las Vegas Convention Center in the new product showcase.
The announcement comes as no real surprise and follows a similar path of what is going on in the consumer industry over the past couple years. With most television manufacturers producing 4K TV’s while slashing prices, more consumers are now purchasing 4K TV’s for their homes with the anticipation of seeing more 4K content delivered by network & cable content providers.
“Yes, 4K displays are definitely here," said Mike Egan, Exceptional 3D President & CEO, "This was quite evident at this past year Consumer Electronics Show (CES) where 4K televisions were 'the norm.' We are now seeing this translate in the digital signage industry too, with the prices of 4K panels dropping like the consumer market, now virtually everyone in the commercial space is asking about 4K displays.”
Mr. Egan continues, "As we had the opportunity to combine these two emerging technologies, it’s a natural evolution for us to transition to 4K displays for our 3D solution. When you look at so many content providers that are now shooting content in 4K as well as 3D, coupled with the increased popularity of 3D CGI type graphics being incorporated into so many advertisements these days by Madison Avenue agencies, we felt now was the time to create a solution for our digital signage industry customers to capitalize on the demand for both technologies. “
Improvement of quality of 3D content in 4K
Newly appointed “Director of Technical Operations” for Exceptional 3D, Dr. Mohamed Mekky, points out, “Transitioning from HD to 4K content for our Glasses-Free 3D lens solution has allowed us the ability to produce our new lens design to be much thinner, you can barely notice the lens on the display."
The 3D content now in a 4K resolution has also further improves the delivery of our Glasses Free 3D image quality, which also holds true when viewing traditional 2D content on our 3D displays. Mekky continues, “For example our new 3D 4K touch enabled tablets which we have just developed for arm’s length type applications to be used in QSR’s for menu’s and touch applications in kiosks, retail and hospitality industries; patrons can easily use the tablet for any 2D task function on a traditional 2D tablet, such checking into hotel, use the internet and then see a sponsor’s advertisement is full 3D with images POPPING off the screen like they are lifelike.”
Dr. Mekky concluded, “The Exceptional 3D technology is very impressive, so much so, I'm proud to announce that I have recently acquired equity as a minority shareholder of the company. I believe this is going to become a mainstream product and I wanted to get involved.”
Mass Production = Lower Prices
One of the barriers that had held back the widespread adoption of Glasses-Free 3D for digital signage had been the cost of entry into the marketplace vs traditional 2D displays. With the transition of moving to 4K displays, Exceptional 3D also announced that they will be sending their 3D lenses to a well trusted display manufacturer in Asia to mass produce their glasses free 3D 4K displays. Egan says, “This will allow us to cut overall production cost, while still providing the same quality commercial grade monitors our customers are used to. Egan finishes by saying, more importantly this levels the playing field to compete head on with price with traditional 2D display panel manufacturer in the digital signage space. I’ve been saying why would anyone want to invest into a 2D display, when they could get a 3D display at virtually the same price point and can playback both 2D content, while also delivering more engaging WOW factor 3D content?”
It is the company mission to make their 3D display technology an alternative solution to traditional 2D displays and become a mainstream product.
For more information about Exceptional 3D new product line visit them at DSE Booth # 1442 or visit their website at http://www.exceptional3d.com or contact Mike Egan at 800-314-9122 ext. 1 or by E-mail Mikeegan(at)exceptional3d(dot)com. Please visit our website at http://www.exceptional3d.com or follow us on Twitter @exceptional3d or on Facebook.
ABOUT EXCEPTIONAL 3D
Exceptional 3D is a global leader and the world largest provider of “Glasses-Free” 3D displays and software solutions for the Digital Signage industry, providing high quality, cost efficient auto-stereoscopic 3D displays, software and 3D content to resellers, system integrators and network operators for widespread adaptation.
Operating under several patent’s Exceptional 3D designs precision 3D lenticular lenses for virtually any display size display or application. Exceptional 3D solution enables traditional 2D displays to showcase amazing high-definition immersive 3D content without the need for 3D glasses, while still being capable of supporting playback of standard 2D content.
It is the company mission to commercialize on the natural evolution of display technology by making their Glasses-Free 3D solution a more cost effective alternative for the mass market and to become a mainstream product.
Ideal applications for this cutting-edge 3D display technology is wherever traditional 2D displays would be placed and would include vertical markets for retail, transportation, restaurants, stadiums & arenas, cinemas, hospitality, casino gaming and various other applications. More information about Exceptional 3D is available by visiting http://www.exceptional3d.com.