CrowdTwist Expands Leadership Team to Meet Market Demand for Engagement-Based Loyalty

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Emily Rudin joins leader in multichannel loyalty and engagement solution provider as new Senior Vice President of Client Success

Rudin has 15 years of leadership experience in the retail industry, including leadership and management positions at The Children’s Place, Ann Taylor and Coach, as well as experience at Macy’s and Dunnhumby.

Emily Rudin has joined leading multichannel loyalty and engagement solution provider CrowdTwist to lead its client success team and expand its service offerings to new and existing clients.

Rudin has 15 years of leadership experience in the retail industry, including leadership and management positions at The Children’s Place, Ann Taylor and Coach, as well as experience at Macy’s and Dunnhumby. Throughout her career, she has led transformational initiatives for retailers and headed up merchandising, store planning, marketing, and retail analytics efforts for leading retailers.

“We are pleased to grow our leadership team by adding an executive with extensive experience in customer loyalty and engagement throughout the retail industry,” said Scott Matthews, CEO of CrowdTwist. “Rudin’s client-focused role will help CrowdTwist’s clients across all industries wring immense value out of our powerful multichannel loyalty and engagement platform.”

Rudin joins CrowdTwist at a time of rapid growth. CrowdTwist doubled revenue last year and was named a leader in the Forrester Wave report on Customer Loyalty Solutions for Midsize Organizations. CrowdTwist’s clients include Pepsi, L’Oreal, Vizio, Zumiez, TOMS, and Nestle Lean Cuisine.

Rudin leads the CrowdTwist team that is increasingly focused on strategic consultation, loyalty program management, and personalized client support. Rudin’s team leads clients through building and growing their multichannel loyalty and engagement programs, assuring retailers, media and entertainment, and consumer packaged goods companies reap the full customer engagement, sales, data, and client retention benefits of a loyalty platform engineered for the digital, social, and mobile era.

About CrowdTwist
CrowdTwist is the industry-leading provider of comprehensive and patented multichannel loyalty and engagement solutions that drive incremental spend, leading to better customer data, stronger insight, and more personalized experiences. We are revolutionizing loyalty, helping top brands including Pepsi, Nestlé Purina, L’Oréal, and Zumiez develop a deeper understanding of customers. Forrester recognized CrowdTwist as a Leader in "The Forrester Wave™: Customer Loyalty Solutions For Midsize Organizations, Q1 2016” report. For more information, visit http://www.crowdtwist.com, or call 646.845.0646.

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Constance Aguilar
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