Online brand protection can be an incredibly difficult subject to tackle, and Wiser's eBook is the first of its kind to help manufacturers uphold their brand value in the eCommerce industry.
San Francisco, CA (PRWEB) March 16, 2016
Just as retailers make great efforts to improve and uphold their brand online, manufacturers go to great lengths to establish a brand protection strategy for their products. In the brick and mortar realm, it's easy for manufacturers to come in and inspect their products' placement and prices alike. But how can they protect it in the eCommerce landscape?
Wiser's new eBook, Top Tips to Protect Your Brand Online, is packed with advice for manufacturers looking to keep their brand out of harm's way in eCommerce. Online brand protection can be an incredibly difficult subject to tackle, and Wiser's eBook is the first of its kind to help manufacturers uphold their brand value in the eCommerce industry.
Jake Bailey, CEO of Wiser, said, "A tried and true way for a manufacturer to expand their reach is to sell through a network of retailers. Unfortunately, retailers can unintentionally damage the manufacturer's brand by something as simple as listing the product next to a competitor's. Wiser's new eBook provides strategies to help manufacturers monitor their products online and search for situations that could hurt brand equity.”
Wiser's eBook addresses different kinds of protection methods, such as online planograms and automated price monitoring. eCommerce's exponential growth over the years has made retail even more competitive. For manufacturers who are looking to protect their brand from the competitive pressures of the eCommerce industry, Wiser's eBook provides top tier insight on the subject.
Get your complimentary copy of Top Tips to Protect Your Brand Online here.
Wiser empowers brands and retailers to compete in the ever-changing retail industry. We level the retail playing field by equipping brands and retailers with a turnkey solution to sell the right products, at the right price, at the right time.
Wiser's suite of data-driven merchandising solutions include: dynamic pricing, assortment and pricing optimization, MAP monitoring, and more.
For more information on Wiser, please visit wiser.com.