Legends are Forever! Zenith Unveils Its Baselworld 2016 Novelties

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Thanks to Zenith, Baselworld visitors will have the opportunity to enjoy a ride in a classic car, a little pampered downtime in a traditional barber’s lounge or to be part of the first Distinguished Gentleman’s Ride of Baselworld. Six iconic new watches will showcase that vintage, craftsmanship and passion have never been so current and in sync with the future.

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For more than 150 years, Zenith is bringing style and substance to the wrists of sartorially minded men and women. Thanks to its rich heritage, Zenith has become part of an enduring legend. Finely crafted in-house movements, timeless design and pursuit of excellence, Zenith is not doing any compromise to keep the legend alive. Baselworld 2016 is about to confirm it.

Zenith and Uber are offering the world’s first watch vintage cars service. Get a ride to Baselworld in a stunning classic car via the Uber application and embark on an unforgettable journey. Don’t miss the king of Italian barbers, Bullfrog, who will ensure an up-to-date style. Friends of the Zenith brand are welcome to join take a break in the barber’s lounge inside the booth for a stylish shave and a shoe shine. A celebration of handicraft in its own right.

Last, but not least… cementing Zenith’s passion for mechanical beauties, classic style and timeless craftsmanship, the brand with the guiding star will be celebrating the first Distinguished Gentleman’s Ride in the history of Baselworld. Come and join the Zenith team on Sunday, March 20th at 11.45 am (between Hall 1 and 2) and meet a range of perfectly turned out gentlefolk who will be wearing finely tied cravats, well-pressed tweed suits and sitting astride classic motorcycles.

El Primero 36’000 VPH Classic Cars – A Legend Among Legends

A legendary engine, sleek bodywork and inimitable counters: the new El Primero 36’000 VpH Classic Cars brings all the power and distinction of classic cars to elegant wrists. It eloquently epitomises Zenith’s involvement in this world of sophistication and sport, where speed and performance are highlighted by exceptional exteriors. At the heart of its brushed steel case hums a high-precision mechanism: the legendary El Primero chronograph. Framed by a tachymeter scale, the new El Primero 36’000 VpH Classic Cars ‘engine-finished’ dial bears the three iconic colours synonymous with this speed machine radiating an aura of ageless class. The ultimate route to timeless elegance!

Heritage Pilot Café Racer: Vintage Style Rides a Free-Spirited Breeze

Warning: there’s a powerful personality driving this mechanical beauty as the new Heritage Pilot Café Racer hits the road with style and character. This vintage watch pays tribute to the “Café Racer” biker culture born in the 1950s, which removed any superfluous elements in order to transform a standard two-wheeler into a light, smoothly manoeuvrable speed machine with a unique look. A powerful El Primero engine, an artfully aged steel case, a beige-tinted slate grey dial and an oily nubuck strap: the Heritage Pilot Café Racer is the perfect embodiment of this untamed, authentic spirit with a marked penchant for freedom.

Elite 6150: Bridging Zenith’s Proud Heritage and Its Resolutely Future-Oriented Attitude

In 2016, a year after the Baselworld 2015 launch of the Elite 6150 with its steel dial, Zenith is delighted to present a new rendition of the face of the Elite collection: the Elite 6150 in rose gold with an ultra-thin case. Designed for men and women in the forefront of contemporary elegance, the pure lines of the Zenith Elite 6150 are powered by the new Elite 6150 calibre with an unprecedented four-day (100-hour) power reserve.

Elite Lady Moonphase: An Anthem to Feminity    

The new Elite Lady Moonphase vividly reflects the attributes of this pure, timeless line, whose sleek curves were defined by the Elite 6150 produced in celebration of the 150th anniversary of the Manufacture. Inspired by this pure, streamlined model, five variations in steel and pink gold are graced with a dainty moonphase display, beautifully staged on a white mother-of-pearl dial framed by a slender, new 36 mm diameter case, while the noble, refined diamond-set rose gold version is the quintessential symbol of this distinctively elegant new feminine range. Once again, Zenith makes a perfect fit with contemporary independent women who make their own decisions.

Academy Georges Favre-Jacot Tourbillon: Tomorrow’s Haute Horlogerie

Characterised by total transparency ensuring unobstructed views of cutting-edge Zenith mechanics, the Academy Georges Favre-Jacot Tourbillon offers a futuristic take on Haute Horlogerie. The powerful design and innovative materials of the Academy Georges Favre-Jacot Tourbillon reveal an unprecedented ‘engine’ – El Primero Calibre 4805 – combining two iconic complications from the Manufacture: a tourbillon and a fusée and chain transmission system. Issued in a 150-piece limited edition featuring a 45 mm diameter black ceramic case, this sophisticated watch fully reveals the contemporary architecture of its high-frequency heart. A uniquely avant-garde model.

Academy Christophe Colomb Tribute to the Rolling Stones an Exceptional Watch for Legendary Rockers

In a historical event on the international rock’n’roll scene, the legendary Rolling Stones will be giving a milestone performance in Cuba on March 25th 2016. To mark this unique concert, Zenith is unveiling an exclusive series dedicated to the partnership it has been enjoying with the British band since 2014. Representing a compendium of technical and artisanal brilliance, watchmaking prowess meets artistic craftsmanship in a prestigious model featuring a patented Gravity Control gyroscopic module and a high frequency of 36,000 vibrations per hour.

All geared up to spend time with the team? Zenith looks forward to welcoming you at Baselworld on stand D05, Hall 1.0.

Watch Manufacture Since 1865

Zenith is a brand that has been bringing style and substance to the wrists of watchmaking cognoscenti all over the world for more than 150 years. Founded in Le Locle in 1865 by a visionary watchmaker, Georges Favre-Jacot, the Manufacture Zenith gained swift recognition for the precision of its chronometers, with which it has won 2,333 chronometry prizes in a century and a half of existence: an absolute record. Having earned fame thanks to its legendary El Primero calibre – an integrated automatic column-wheel chronograph movement launched in 1969 and endowed with a high frequency of 36,000 vibrations per hour that ensures short-time measurements accurate to the nearest 1/10th of a second – the Manufacture Zenith has since developed over 600 movement variations. Zenith remains one of a select group of traditional luxury watch brands to produce all its movements in-house, the industry’s ultimate token of quality. Engaged on several vintage territories such as classic cars, Zenith currently offers a collection of exclusive and ageless finely crafted timepieces designed for sartorially minded men and women. Zenith’s rich heritage, tradition, passion and pursuit of excellence reflect the legacy of its slogan “Legends are forever”.


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Genna Meredith
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