Advertisers and Bloggers: Meet BlogLynx

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Entevia, LLC, announced the release of BlogLynx, a self-service targeted advertising platform channeled exclusively through bloggers.

Entevia, LLC, a company based in Brandon, Florida, announced the release of BlogLynx (, "Enhanced Advertising through Blogging". BlogLynx is a self-service targeted advertising platform, channeled exclusively through bloggers.

According to Dr. Javier A. Arroyo-Figueroa, creator of BlogLynx and founder of Entevia, "BlogLynx provides a different alternative to advertisers, as they can publish their advertisements in news-headline-like style, with up to three images, including animations. This makes advertising to flow along with the blog."

When keywords are not enough: Instead of using keywords for targeting, BlogLynx takes advantage of more information available from the blogs: the reader's interests and demographics. "Many blogs have specific audiences with specific interests that belong to certain genders, age ranges and income ranges. Each blogger registered at BlogLynx specifies that as part of the setup, and it is something we validate," Arroyo-Figueroa added. "This provides a tremendous value added, a value that can only be provided by social networks. Blogs, however, provide an advantage over social networks, which is a focused reader, not a reader that wants to interact with friends and does not want to be disrupted by ads. We also support mobile ads," he concluded.

Fixed cost per unique click: Advertisements in BlogLynx have a fixed cost per click, so the advertiser and blogger know before hand what to expect in terms of budget and revenue, respectively. The service accounts clicks per unique web site visitor, so the risk of false, repetitive clicks are minimized.

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Javier Arroyo-Figueroa
Entevia, LLC
+1 855-801-6196
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Javier A. Arroyo-Figueroa
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