Livefyre Heads to Adobe Summit to Showcase the Power of User-Generated Content

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Summit attendees will learn how-to create more on-site engagement through Livefyre’s integration with Adobe Experience Manager.

Livefyre, the market leader in content curation and digital engagement, today announced its presence and speaking engagements at the 2016 Adobe Summit in Las Vegas, the leading industry event driving the future of marketing and business through Adobe Marketing Cloud. Livefyre’s attendance follows the strategic partnership Adobe and Livefyre formed in September 2015. Livefyre’s integration into Adobe Experience Manager provides joint customers with the ability to create and deliver socially driven content and experiences on owned properties and campaigns.

Consumers are five times more dependent on content than they were five years ago. In order to feed the consumer demand for content, marketers are expected to produce more content faster than ever before. This challenge is leaving marketers striving for content velocity. The solution lies within user-generated content. Livefyre and Adobe’s partnership is empowering the world’s most prominent companies to reap the many rewards UGC has to offer, curating social content straight from their communities and facilitating deeper, more meaningful relationships with customers, partners and users.

Adobe Summit will take place for the first time in Las Vegas from March 20-24, 2016, where Livefyre will be showcasing the latest product features within its joint integration with Adobe Experience Manager.

Conference Highlights:

How User-Generated Content Powers Today’s Content Marketing Strategies
Joining Livefyre’s CEO and Founder Jordan Kretchmer will be Tourism Australia’s General Manager of Digital Transformation, John Mackenny, and Adobe’s Senior Product Manager, Scott Date. This one hour session will discuss and educate marketers on how to overcome their biggest challenges when creating engaging digital experiences. Attendees will learn how Tourism Australia uses Adobe Experience Manager and Livefyre, the leading social curation platform, to unlock the power of social to deliver on their content marketing needs to attract and engage new visitors.
Where: The Venetian
When: March 23 — 2:30pm

Livefyre Content Velocity Booth
Featuring three live demo stations, Livefyre experts will be showcasing how marketers can utilize real-time content to power the rush of engagement on their owned properties. The booth experience includes a prize wheel with chances to win an Apple watch, fresh cold brew coffee and iPad stations to learn more about Livefyre’s game changing technology.
Where: Venetian/Palazzo
When: March 22 - March 24
Tuesday: 11:30 a.m. - 8:30 p.m.
Wednesday: 12:30 p.m. - 5:00 p.m.
Thursday: 10:30 a.m. - 3:30 p.m.

Exclusive Happy Hour and VIP Breakfast
Held in the Livefyre Hospitality Suite, Livefyre is hosting both a open bar happy hour and VIP breakfast for Livefyre customers and prospects.
Where: The Venetian Guest Tower
When:
Happy Hour: March 22: 4:30 p.m. - 6:30 p.m.
VIP Breakfast: March 23: 8:30 a.m. - 10:30 a.m.

To learn more, visit: http://go.livefyre.com/adobe_summit_2016

About Livefyre

Voted the leading social depth platform by top industry analysts, Livefyre gives marketers the tools they need to weave user-generated content into their own websites and marketing experiences. Livefyre makes it easy for brands and publishers to utilize the on-brand social content that drives traffic, conversations and revenue.

Livefyre powers real-time content marketing experiences for over 1,500 leading brands including CBS, Cisco Systems, Conde Nast, Cox Media Group, CNN, Dow Jones/WSJ, Fedex, Hallmark, Intel, Mashable, Motorola, NASCAR, the PGA Tour, and Universal Music Group. In 2015, Livefyre announced game-changing partnerships and integrations with Adobe, Salesforce and Twitter. Livefyre was founded in 2009 and is backed by Adobe, Salesforce, Greycroft, and U.S. Venture Partners. For more information visit Livefyre.com or follow us on Twitter and Instagram at @livefyre.

© 2015 Livefyre, Inc. All rights reserved. Livefyre, the Livefyre logo, and Storify are either registered trademarks or trademarks of Livefyre incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

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Lexi Monaghan
Livefyre
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