Southwest Airlines' Cindy Villafranca Added to Lineup for PR News' Measurement Conference on April 21 in D.C.

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Rates increase for the conference after April 1. Discounts available for nonprofit/government communicators and groups of two or more.

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PR News will hold its annual PR Measurement Conference on April 21, 2016 at the National Press Club in Washington, D.C., where attendees will learn the newest best practices in measuring social media engagement and tying PR to the bottom line. Attendees will pick up high-level measurement strategies from senior leaders at Southwest Airlines, Aflac, Bloomberg BNA, Hill+Knowlton Strategies and Johns Hopkins University.

View the complete agenda online:

Speakers will address the gamut of issues surrounding measurement programs, from selecting the right KPIs to measuring the impact of social media to tying media coverage to real business goals.

PR News has also developed an intensive half-day workshop on social media strategies and tactics for PR and marketing professionals, which will take place the day before the conference on April 20, also at the National Press Club. Workshop attendees will learn the ins and outs of the big three social platforms (Facebook, Twitter and Instagram) and what it takes to succeed in this multimedia digital space.

More information on the workshop here:

Thanks to conference sponsors BurrellesLuce, Business Wire and TrendKite. Interested in becoming a sponsor? Contact Account Executive Lindsay Silverberg at lsilverberg(at)accessintel(dot)com.

Register now at for these events in Washington, D.C. Rates increase after April 1 and government and nonprofit rates are available for the PR Measurement Conference. For registration questions, reach out to Jessica Placencia at Jessica(at)accessintel(dot)com.

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