Le Macaron French Pastries Sweetens Retail Market with 2016 Growth Goals

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Simple, elegant pastry shop concept brings authentic French taste to metro markets nationwide with comprehensive franchise program

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We’re looking forward to connecting with even more entrepreneurs this year who want to join us in introducing this degree of culinary artistry to the U.S.

Le Macaron French Pastries, a chic pastry shop and café concept offering customers a taste of France in every bite, announced today its expansion goals for 2016.

With the year well underway, the brand is gearing up for nationwide development throughout the southwestern U.S. before stretching expansively toward the East Coast. Spurred primarily by a pioneering expansion initiative, this year’s growth plans call for 60 additional franchise locations by year’s end —15 of which are currently under development.

“It’s been a pleasure to share our expertise with committed owner-operators thus far,” Manager and President Rosalie Guillem said. “We’re looking forward to connecting with even more entrepreneurs this year who want to join us in introducing this degree of culinary artistry to the U.S.”

Launched in 2009, Le Macaron French Pastries has since grown to 37 locations, both corporate-owned and franchised. The European-inspired pȃtisserie concept is the brainchild of mother-daughter duo Rosalie Guillem and Audrey Guillem-Saba, who founded the business shortly after coming to the U.S. Featuring the lauded French macaron as its specialty offering, Le Macaron French Pastries offers customers 20 different flavors of the dessert, with newly-featured varieties every day. Guests can also enjoy an assortment of fine gourmet chocolates, imported French-style gelato, espresso, and other classic French pastries in a chic shop setting characterized by luxury.

“We have tested and perfected our recipes, and we are very proud of the quality of our products,” Guillem added. “We continue to stay true to our core philosophy of providing people a little luxury — and the chance to slow down long enough to appreciate the quality of a thing done right.”

The Le Macaron French Pastries concept operates within an increasingly popular market niche within the $36 billion U.S. bakery product industry. Over the past year, national retail outlets have seen a 40 percent growth in sales of macarons. Franchisees receive start-up and ongoing support as they launch their own store location, including assistance with new product development, operations and management, and customer feedback programs.

A typical Le Macaron French Pastries location occupies 800 to 1,000 commercial square feet of space. Macarons are handcrafted in a central kitchen to ensure quality and freshness, then delivered to store locations. Individual franchise locations require no on-site baking preparation and minimal staffing requirements, which allows a franchisee’s focus to remain on premium customer service.

“We’re offering a streamlined business model designed with simplicity in mind, and we are excited to share our experience and knowledge with new franchisees,” Guillem said. “No other pastry shop, bakery or café offers the same ambience, variety, quality, convenience and simplicity of operations that Le Macaron French Pastries does.”

About Le Macaron French Pastries
Launched in 2009, Sarasota, Florida-based Le Macaron French Pastries (http://www.lemacaron-us.com) is a franchised pastry shop business creating an elegant cafe ambiance with all the charms of a traditional pȃtisserie. Customers enjoy a sophisticated product selection, featuring handcrafted French macarons made from the finest ingredients. Franchise owners convert 800 to 1,000 square feet of commercial space into modern, attractive boutiques with the help of a streamlined business model and first-rate expertise in retail management. Le Macaron French Pastries has grown to encompass 37 locations — with 15 additional locations under development. The franchise brand continues to seek interested owner-operators as it prepares to expand throughout the United States.

For more information on the Le Macaron French Pastries franchise opportunity, visit lemacaron-us.com or e-mail lemacaronfranchise(at)gmail(dot)com.

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Bob Spoerl