San Francisco, Calif. (PRWEB) March 17, 2016
Viator, a TripAdvisor company and the leading resource for tours and activities worldwide, has announced the appointment of Anita Ngai to the newly created role of General Manager for the Asia Pacific region. Ms. Ngai, who will be based in Viator’s San Francisco headquarters, will be responsible for widening Viator’s expanding global footprint across key regions in APAC including China, Japan, and Southeast Asia.
Working closely with global Viator and TripAdvisor teams and taking into consideration the nuances of many of the travel markets in this region, Ms. Ngai will be focused on localizing the customer experience and marketing approach, as well as improving the relevance of Viator’s product mix to an increasing number of sophisticated and independent outbound travelers. Ms. Ngai will also be focused on identifying potential partnerships for Viator with Asia-based distribution platforms, potential affiliate partners, and other potential business opportunities.
“Bolstering our presence in Asia is an important next step for Viator, with such strong potential for growth and meaningful new partnership opportunities,” said Ms. Barrie Seidenberg, CEO of Viator. “Anita – who is fluent in Chinese and Japanese – brings a unique blend of expertise in strategy and operations, the online travel industry and Asian culture, that will collectively be a huge asset for Viator as we expand our operations across the region.”
“Taking the lead on Viator’s expansion into Asia allows me draw on many aspects of my background that I’m passionate about, from the region itself to the creation of bespoke strategies for effectively reaching the local traveller,” said Ms. Ngai. “Recent studies point to a maturing Asian travel market, moving online and on mobile, with a growing inclination toward independent domestic and international travel. I’m excited to be working with Viator on this latest chapter of the growth story.”
Before joining Viator, Ms. Ngai was head of strategy and business development for The Link Asset Management Limited in Hong Kong where she led corporate strategy and digital business development for the largest retail REIT (real estate investment trust) in Asia. From 2011 to 2014, Ms. Ngai held roles with Expedia’s Hotels.com, first as director of strategy, APAC, then as head of marketing for the region, responsible for online and offline marketing and strategy development and execution. She was previously with McKinsey & Company in New York and Greater China, consulting for companies in travel and logistics, and consumer goods and retail sectors. Ms. Ngai earned her B.S. in civil engineering and minor in architecture from Cornell University, and her M.A. in international relations from Yale University.
Viator, a TripAdvisor company, is the leading global tours and activities provider for travelers, delivering online and mobile access to thousands of curated trip activities including tours, attractions, shore excursions and private guides, in more than 1,500 destinations worldwide. In-house travel experts work with trusted local operators to ensure the quality and value of every experience, all backed by Viator’s 24/7 customer service and global low-price guarantee. With more than 800,000 verified reviews plus exclusive videos and insider travel tips, Viator has everything a traveler needs to find and book the best things to do worldwide. In addition to the flagship site – Viator.com – travelers can book in advance or in-destination via the Viator Tours and Activities App, as well as local-language sites for European, Latin American and Asian travelers. Viator also provides tours and activities to more than 3,000 affiliate partners including some of the world’s top airlines, hotels and online travel agencies. Viator is headquartered in San Francisco with regional offices in Sydney, London and Las Vegas. Viator – travel with an insider.
TripAdvisor® is the world's largest travel site*, enabling travelers to plan and book the perfect trip. TripAdvisor offers advice from millions of travelers and a wide variety of travel choices and planning features with seamless links to booking tools that check hundreds of websites to find the best hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 350 million unique monthly visitors**, and 320 million reviews and opinions covering 6.2 million accommodations, restaurants and attractions. The sites operate in 48 markets worldwide.
TripAdvisor, Inc. (NASDAQ:TRIP) manages and operates websites under 23 other travel media brands: airfarewatchdog.com, bookingbuddy.com, cruisecritic.com, everytrail.com, familyvacationcritic.com, flipkey.com, thefork.com (including lafourchette.com, eltenedor.com, http://www.iens.nl, besttables.com and dimmi.com.au), gateguru.com, holidaylettings.co.uk, holidaywatchdog.com, independenttraveler.com, jetsetter.com, niumba.com, onetime.com, oyster.com, seatguru.com, smartertravel.com, tingo.com, travelpod.com, tripbod.com, vacationhomerentals.com, viator.com, and virtualtourist.com.
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, November 2015
**Source: TripAdvisor log files, Q3 2015