Boston Digital Marketing Agency Releases an Infovideo on Video Ad Effectiveness

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Pepper Gang, a Boston digital marketing agency, has announced the release of their latest infovideo on How Demographics and Storytelling Style Affect Video Ad Effectiveness, a recent experiment from Think with Google.

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The release of the infovideo is part of the final push of the movement. We hope to educate more brands as to why video marketing will be a game-changer for their business, and help them improve their current strategy.

Pepper Gang, a Boston digital marketing agency, has announced the release of their latest infovideo on How Demographics and Storytelling Style Affect Video Ad Effectiveness, a recent experiment report from Think with Google.

The agency organizes and presents the theory, materials and findings in an easy-to-understand format for busy professionals to quickly review the key points of the research. Through the two-minute infovideo, viewers are able to learn how age and narrative techniques influence the effectiveness of YouTube advertising, and have a solid knowledge base to develop a more effective content strategy. This infovideo is expected to raise awareness of the power of video advertising, as well as help brands that are interested in this topic understand how to target their audience correctly.

“We have defined our first quarter as the ‘Video Marketing Season', and have published many tutorials, guides and articles to educate businesses on this hot trending field in the marketing industry.” Says Stefanie Daneau, the Co-Founder of the agency, “The release of the infovideo is part of the final push of the movement. We hope to educate more brands as to why video marketing will be a game-changer for their business, and help them improve their current strategy.”

The infovideo is available on YouTube for free. To get access to the video, please visit: https://www.youtube.com/watch?v=bbH291LVc8E.

Keynotes from the video:

  • The User Generated Content (UGC) how-to video generated click-through-rate two times more than the traditional branding commercial among 18-24 year-olds .
  • The Ad View-Through Rate of the branded ad was 82% higher than the UGC how-to video.
  • The UGC how-to video had 100% higher Ad Recall rate than branded ad.

About Pepper Gang:
Pepper Gang is a Boston Digital Marketing and Advertising Agency that specializes in creating strong, innovative integrated marketing solutions. The company was born out of a desire to tell each brand’s story in a way that compels like-minded consumers to align with the brand. Pepper Gang combines original thinking, creativity, and analysis to propel the growth of each client’s customized strategy. To learn more about the agency, please visit their website at http://www.peppergang.com

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Stefanie Daneau
Pepper Gang
+1 617-674-2100
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since: 11/2009
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