Liveclicker Unveils Suite of ‘Kinetic Email’ Contextual Marketing Enhancements

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Interactive email experiences with out-of-the-box smartphone optimization elevate subscriber engagement and drive email marketing program ROI.

Liveclicker, Inc. (, a global innovator in delivering rich customer experiences across the web and email, today announced the general availability of new kinetic email contextual enhancements for its RealTime Email solution.

The term ‘kinetic email’ was coined in the summer of 2014 to refer to a set of coding techniques used in interactive email campaigns.

“The initial market response to kinetic email was positive, but there were many problems: implementation could be hugely time consuming, error-prone, and difficult to scale,” said Justin Foster, Co-Founder and Vice President of Market Development at Liveclicker. “With the release of these new enhancements, Liveclicker is not only making kinetic email massively easier to deploy, we are turbocharging its effectiveness through native integration with real-time, moment-of-open personalization.”

Examples of Kinetic Email Enhancements:

  • LiveReveal: serve dynamic, personalized offers that are ‘revealed’ right within a smartphone’s inbox simply by tapping an email message.
  • LiveSlides: render rich inbox image carousels with custom transitions and multiple destination links, preserving real estate within the inbox while still routing recipients to the correct destination.
  • LiveVideo: stream real, embedded video in email with playback occurring inline (in-inbox) or full-screen (on smartphones and tablets) – without causing deliverability problems.
  • LivePoll: live poll results can be revealed on-tap, right within a smartphone’s email program and without directing a recipient to an external landing page.

“We’re excited to be among the first brands to utilize the new LiveReveal kinetic capability,” said Lindsey Paolucci, Digital Marketing Manager at True Citrus. “We launched our first campaign using this technology on St. Patrick’s Day. In our initial deployment, we saw a 10.88% click through rate, which far exceeded our expectations. We can’t wait to experiment even more with this innovative feature in future email campaigns.”

“Liveclicker is focused on helping the world’s leading email marketers push the limits of what’s possible in the inbox,” said Foster. “By combining our industry-leading contextual personalization technology with emerging kinetic approaches, marketers are now not only able to deliver the right message, right at the moment of open, but do so in a way that is more consistent with what recipients have come to expect on the web.”

Liveclicker delivers rich customer experiences for leading brands across email and the web. Its RealTime Email solution brings static emails to life with content updated dynamically at the moment of open. Founded in 2008, the company helps clients such as Costco, Bed Bath and Beyond, Petco, eBags, Canadian Tire, Best Buy, 1-800-Flowers, Under Armour, and many others drive higher consumer engagement and conversion. For more information, please visit:

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