Connecticut-Based CRN International Expands Into Podcasting

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Leading audio marketing company creates new division and introduces its first four series

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Deep experience in the broader context of the podcast world, which includes creative, production, media, advertising and marketing.

Hamden-based CRN International has formed Collisions, a new division to produce and distribute original podcasts. In its announcement, the company unveiled four new series.

The first, “Distraction,” debuting today, provides expert advice on how to cope in our distraction-filled, crazy-busy, ever-connected, 24/7 world. Dr. Edward (Ned) Hallowell, New York Times best-selling author of Driven to Distraction, will explore how people are distracted and offer strategies to turn these modern problems into new-found strengths. Listen on iTunes.

CRN’s Collisions also announced: “The Car and Driver Podcast,” launching later this week, with the automotive publishing leader Car and Driver magazine; the “Official Sasquatch! 2016 Festival Podcast,” a Live Nation music festival, starting in April; and “Stockton,” featuring Hall of Fame sports broadcaster Dick Stockton, slated for a summer release.

CRN President and Founder and New Haven resident Barry Berman said Collisions is a natural extension of CRN’s business, which has produced more than 1,000 radio series and promotions and marketing campaigns for some of the world’s most iconic brands including Johnson & Johnson, Hershey, Microsoft, Chrysler, Major League Baseball, Campbell’s, Absolut, and many more.

“CRN has deep experience in the broader context of the podcast world, which includes not only creative production but media, advertising and marketing,” Berman said. “We are uniquely qualified in understanding what audiences want, our ability to produce content prolifically and expertly, and having the necessary skills, knowledge and relationships to grow advertising.”

The total podcast market was recently pegged at 98 million listeners worldwide in the new Infinite Dial 2016 Report.

Some of the interviews for the “Distraction” series took place in New Haven’s East Rock Coffee, which does not allow the use of computers and therefore made the perfect backdrop for a show that discourages “screen-sucking.”

Auto enthusiasts and industry experts will get their first taste of “The Car and Driver Podcast” from this week’s New York International Auto Show, with daily episodes that include car introductions, commentary and interviews between Car and Driver’s award-winning writers and auto industry CEOs.

Sasquatch! ranks among the top summer music festivals and draws close to 50,000. The weekly podcast series, starting in April, will be hosted by American music journalist John Norris and take music lovers on the fascinating journey leading up to the festival, with exclusive behind-the-scenes stories you can’t get elsewhere about some of the approximately 100 performing artists.

“Stockton” features Dick Stockton, one of the world's most preeminent sports journalists. Stockton has covered the Olympics, World Series, NFL and NBA, is a broadcast member of the NBA Hall of Fame, and has been named one of the top 50 network sportscasters of all time. He will offer a broadcaster’s first-hand, behind-the-scenes insights into the most interesting and important sports events of modern time, as well as his perspectives on breaking stories.

In explaining the name of the new enterprise, Berman said, “Collisions occur in coffee shops, hallways, arenas, at receptions, on sidewalks. Most are innocuous enough. But for those that really matter, they can be game-changers.”

About CRN International
CRN International has more than 40 years of experience pioneering new audio strategies and approaches that give clients significant competitive advantages. The company is headquartered in Hamden, CT, with offices in New York, Minneapolis, Detroit, and Hershey, PA.

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Jim Alkon
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