WebLinc Launches Tahari ASL’s First Ecommerce Site

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Luxury Clothing Designer Chose WebLinc for Robust Platform Features and Project Management Experience

In all my years overseeing large-scale projects, I have never seen a project that delivered on the exact date chosen months before.

WebLinc, the commerce platform provider for the fastest growing online retailers, today announced that Tahari Arthur S. Levine, the affordable luxury brand catering to the professional woman in all aspects of her life, has launched its first ecommerce site, http://www.tahariasl.com, on the WebLinc Commerce Platform.

Headquartered in New York City’s fashion district, Arthur S. Levine has been at the helm of several of America’s most important fashion lines for more than forty years. In September 2001, Levine formed a partnership with Elie Tahari which was the next natural progression for both proven success stories.

“In all my years overseeing large-scale projects, I have never seen a project that delivered on the exact date chosen months before,” said a Tahari ASL partner, Les Schreiber. “WebLinc’s project managers kept us on track and were available any time we had questions. The daily communication and reprioritization of resources were instrumental in keeping our site on schedule.”

Applying WebLinc’s roots in retail and innovative technology, Tahari ASL’s fully responsive site goes beyond the standard online shopping experience. Site visitors can see quick views of products within categories and use WebLinc’s exclusive hearting functionality to “favorite” items to purchase at a later time. To further ensure a positive customer experience, the site offers free shipping and returns as well as a live chat feature — trust factors that encourage purchases and customer satisfaction.

“We needed a platform that would allow us to hit the ground running,” said Judy Reiley, director of ecommerce at Tahari ASL. “The inherent flexibility that WebLinc’s platform gives us is something no other ecommerce platform has right now. Between the instant chemistry our teams had and the well designed sites WebLinc presented, our decision to work with WebLinc was an easy one.”

“We made a promise to Tahari ASL that we’d meet their launch date and we did it without sacrificing quality,” said Darren C. Hill, CEO and co-founder of WebLinc. “All the technology their team needed to start selling online is included in our base product. The project relied on our team’s experience, availability and efforts in keeping the site on track. We’re very happy WebLinc could open another source of revenue for such a legacy brand like Tahari ASL.”

Since launching in early February, site traffic and sales have exceeded Tahari ASL’s expectations and the brand is more than pleased with consumer reaction.

About WebLinc
WebLinc is the commerce platform for fast growing online retailers. Mid to large-size retailers consistently outpace their competition with the modern, agile technologies of the WebLinc Commerce Platform and the company’s strategic expertise. Based in Philadelphia with satellite offices in New York, Los Angeles and Toronto, WebLinc powers commerce sites for dynamic, high-growth retailers including Sanrio/Hello Kitty, Urban Outfitters, Inc.’s brands Terrain and BHLDN, U.S. Polo Assn., Stila Cosmetics, Jeffers Pet, and others. To learn more, visit http://www.weblinc.com or follow @WebLinc.

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John Forberger
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