PrizeLogic Proudly Announces First Ever Chief Financial Officer: Jeff Blackman

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After several years of consecutive and unprecedented growth, industry-leading promotions specialist rounds out leadership team with new CFO.

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SOUTHFIELD, Mich. - Effective March 1, Jeff Blackman has assumed his role as PrizeLogic’s first ever Chief Financial Officer. Blackman joins the team on the heels of unprecedented growth for the company and brings 25 years of experience in scaling growing technology businesses, driving corporate strategy, delivering solid financial results and streamlining critical processes.

“I’ve known Jeff for more than a decade; we’ve worked together within this industry in the past and we’ve kept in close contact over the years,” said CEO Keith Simmons. “We’re at a point in our growth trajectory where it was time to bring a talented professional in-house to fill the role of CFO and we’re thrilled Jeff was at a point in his career where he was ready and able to join us.”

Blackman’s impressive resume includes most recently, seven years as CFO of ForeSee, during which he led the company through 10x growth and the sale of the company to Answers Corp. In addition, he also spent more than a year as SVP of Client Success for ForeSee/Answers Corp. Previously he served as CFO for ePrize (now HelloWorld) and was also the Director of Finance and M&A at Valassis after some time in public accounting at Ernst & Young. A Certified Public Accountant, Blackman holds both his BBA and MBA in accounting and finance respectively from the University of Michigan – Stephen M. Ross School of Business.

“I consider myself very fortunate for the opportunity to join the PrizeLogic team at this critical point in the company’s stage of growth,” said Blackman. “It’s a digital world out there and consumers today are using multiple devices for entertainment, knowledge and commerce - what I love about PrizeLogic is that within the promotions industry, we are truly the leader by being set up to support omnichannel and omnidevice consumers on behalf of our clients - that deeply engrained understanding and capability in itself presents tremendous opportunities for continued growth.”

With a team today of more than 175 professionals and having achieved yet another year of double digit revenue growth in 2015, PrizeLogic has been recognized within the industry as a clear leader. Among just 10 percent of ranked Inc. 5000 companies that made the list four years in a row, PrizeLogic appeared as one of only four Michigan-based companies in the advertising and marketing sector on the 34th annual ranking. As America’s largest independent promotions company, PrizeLogic was also recognized as one of Chief!Marketer’s “Promo Top Shops,” and one of the Crain’s Detroit top 200 fastest growing private companies.

Initially, Blackman will focus on analyzing and then adding the necessary systems, processes and technology to the company’s foundation to fuel continued growth and scale at an even faster pace. He will also oversee operational aspects including employee training, filling additional necessary roles and maintaining and increasing retention rates both on the employee and client side, with an eye on streamlining daily operations and maintaining healthy profitability.

PrizeLogic has repeatedly partnered with some of the most recognized Fortune 100 brands in the world including Pepsi, MillerCoors, Subway and Disney to ideate and execute promotions engaging consumers beyond the prize.

The addition of Blackman rounds out PrizeLogic’s leadership team which boasts more than 100+ collective years of experience in the industry. He will work closely with CEO Keith Simmons, COO Tim Welch, CMO John Vail and the also recently announced General Counsel Adam Rubin. Born and raised in Michigan, Blackman will be based in the company’s Southfield headquarters.

About PrizeLogic
Founded in 2008, PrizeLogic is the most trusted digital partner for results-driven promotions. Millions of consumers have played 4,400+ promotions launched by PrizeLogic for hundreds of brands many of which are Fortune 100 including Pepsi, Disney, Subway and MillerCoors. In-house experts covering everything from technology and security to legal and fulfillment, ensure efficient execution while maintaining creative excellence; and consistently innovate to keep brands relevant in an evolving digital world. Co-headquartered in Southfield, Mich. and Scottsdale, Ariz. with offices in New York, Chicago, Los Angeles and Atlanta, PrizeLogic is a Promo Top Shop and has been an Inc 5000 fastest growing company for four consecutive years. For more information, http://www.prizelogic.com.

Media Contact:
Jackie Minchillo                                    
Minchillo Consulting LLC
jackieminchillo(at)gmail(dot)com
312.239.0499

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