As March Madness Kicks into High Gear, OfferCraft Releases Customizable Basketball Game for Marketers to Use in Ads, Email, Online, or at the Cash Register to Boost Sales

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The new basketball game from OfferCraft dramatically increases click-through rates and return visits

Screenshot of the new customizable basketball game from OfferCraft

Screenshot of the new customizable basketball game from OfferCraft

While many other companies focus on what the offer should be, OfferCraft's focus is on how to ideally give out the incentive.

Just in time for the NCAA March Madness Basketball Tournament, gamification company OfferCraft unveiled its new, easy-to-customize basketball game that businesses can use with their marketing and customer engagement campaigns.

Like all game titles in the OfferCraft library, the new HTML5 basketball game can be easily embedded in emails, social media posts, websites, apps, digital signage, banner ads, and even at the point of sale. Every element, from the music and imagery to the game rules, can be edited in seconds.

“We use games to present offers in a more memorable, psychologically compelling way,” said Aron Ezra, OfferCraft’s CEO. “While many other companies focus on what the offer should be, our focus is on how to ideally give out the incentive. Our research has shown that just handing someone a coupon is far from ideal — most people forget about it or throw it away. If instead, you allow customers to play a game like this basketball title to win that same discount or reward, you improve overall satisfaction and dramatically boost conversation rates.”

OfferCraft’s enterprise clients pay a subscription fee to use the company’s patent-pending platform, which weaves together features ranging from innovative game-building tools for marketers, to next-generation loyalty and couponing solutions, to sophisticated learning algorithms.

The arcade-style basketball title has already generated thousands of game plays and positive comments after being beta-tested with several large organizations across industries ranging from hospitality to retail to fundraising.

The new game is yet another addition to OfferCraft’s broad game library, which includes wheel spin games, scratch-off games, matching games, fishing games, shooting games, and many more. OfferCraft’s games can be set up as either a chance-based outcome, a skill-based outcome, or a game where the prize is pre-determined. This flexibility allows businesses to deploy the gamification experience that is most appropriate for their specific target audience.

For a limited time, new clients interested in using the basketball game in their online or offline promotions will get it for free when they sign up for any OfferCraft package of six months or more.

For more information or to request a demo, write support(at)offercraft(dot)com, call 702-800-5977, or visit http://www.OfferCraft.com.

About OfferCraft
OfferCraft is a Software-as-a-Service company that helps organizations craft and deploy better offers. Inspired by behavioral economics and customer psychology, OfferCraft’s unique gamification software transforms traditional incentives into far more effective offers and rewards — ultimately motivating many more people to use them. Clients use it to invigorate marketing campaigns, employee education efforts, surveys, coupons and more, often doubling or tripling their participation and redemption rates. OfferCraft serves enterprise customers across multiple industries including retail, hospitality, healthcare, transportation, entertainment, and energy. For more information or to request a demo, visit http://www.OfferCraft.com.

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Dan Grech
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