Social123 Announces First of its Kind Technology Identification Solution

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Identify Who’s Using a Specific Technology with the Click of a Button

Installed software intelligence is a new way to uncover pockets of targeted prospects that would otherwise be overlooked.

Social123 announced today, in conjunction with the kickoff of the 2016 MarTech Conference, that their Data as a Service (DaaS) platform now offers a solution tying types of software and technology that organizations utilize back to individual business contact profiles. The coverage of this valuable data point spans over 260,000 companies and approximately 50 million individual B2B contacts globally.

The installed software data is accessible through a search feature that allows users to identify companies that have various technologies/software installed. Users can search based on category, technology name, and technology version (ex: marketing technologies, CRM systems, SCM systems, HR software, web host providers, etc.).

“Installed software intelligence is a new way to uncover pockets of targeted prospects that would otherwise be overlooked. This new technology and information feeds the need of the most sophisticated marketers in the world,” said Aaron Biddar, CEO of Social123. “We provide an unfair advantage for our customers to create the right messaging for their campaigns. It provides an unparalleled level of accuracy and intelligence required by today’s modern marketer.”

Among the other search criteria, like group affiliations, location, title, skills, industry, and the other 20+ fields for targeted searches, installed software intelligence stands on its own. During beta testing, two successful use cases were identified. The first use case is the ability to identify companies that are using specific software/technology and the individuals responsible for the purchasing decision. The second use case is the ability for the user to identify which companies are currently purchasing technology from their competitors. The installed software search can be paired with any of the other search criteria to ensure the segment created consists of highly targeted and qualified contacts.

This industry first search technology is now available to the general public. For more information on installed technology and for pricing, please contact Social123.


About Social123
Social123 is a social sourced B2B data provider with the largest and most accurate global contact database that is refreshed in real-time. With an industry leading DaaS platform (Data as a Service), customers benefit from the origination of net-new leads to full service appends. Social123 offers the most reliable data solution on the market due to the company’s proprietary algorithms which continuously source, match, and append from thousands of sources. We identify inaccurate records in our clients’ databases, correct and replace them, and then layer on 40+ fields of self-reported information like groups, skills, titles, and even a validated email address – tested with the company’s proprietary email validation software. Social123 has served over 1,500 customers since its inception in 2011 and was recently names the #194 fastest growing private US company by INC. 500.

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Emily Wingrove
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