YA Makes Several New Hires to Enhance Client Delivery Services

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YA, the industry market leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, today announced six new staff appointments in account management and support services to best serve YA’s growing client base.

YA, the industry market leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, today announced six new staff appointments in account management and support services to best serve YA’s growing client base.

“Our approach is to provide our clients with dedicated account managers whose main focus is on their clients’ strategic and tactical objectives,” said YA President and CEO Chris Behrens. “The hiring of these experienced, talented people, including support staff, will ensure the success of all of our clients’ campaigns.”

Caroline Dickman has joined YA as an Account Manager in the company’s subscription services vertical. She brings ten years of experience in client management and digital marketing. Dickman’s most recent position was with Nimble Lifecycle, the digital division of Mediaspace Solutions, where she was the Digital Marketing Program Director. In previous roles, she was the Creative Services Project Manager/Social Media Manager for Equus Holdings, Inc., supporting their base of six business units. In previous roles, she worked for Frontier Communications as their Digital Marketing Coordinator and the firm Brosseau Public Relations as a publicist.

Dickman graduated from Concordia University with a Master of Arts degree in Strategic Communication Management, and from Minnesota State University, Mankato with a Bachelor of Science degree in Mass Communication and Marketing.

Andreea Haymaker has joined YA as an Account Manager in the company’s retail vertical. She brings with her nearly fifteen years of experience in client relations and account management. Haymaker’s most recent position was with Vista Outdoor (formerly ATK) in several roles, including Marketing Project Manager, Strategic Execution Manager and Marketing Planning Manager. In previous roles, Haymaker was the Marketing Coordinator for North American Membership Group, and was a Retail Graphics Project Manager at Best Buy. Haymaker started her career at Paradysz as an Account Coordinator and Marketing Operations Manager.

Haymaker graduated from the University of Minnesota with a Bachelor of Arts degree in Journalism with a concentration on Advertising and PR, with a minor in Business from the Carlson School of Management.

Sarah Peterson has joined YA as an Account Manager in the company’s subscription services vertical. She brings nearly ten years of marketing experience to the role. Peterson’s most recent position was with Deluxe Corporation. In that role, she was responsible for merchandising strategy and design for ShopDeluxe.com and BagsandBows.com. In previous roles, she worked for Best Buy supporting the mobile phone category and the “Connected Home” category. Peterson also spent time with Target driving the planning of the weekly print ad and in-store marketing, and was on the cross-functional team that planned the Cartwheel app.

Peterson graduated from Bethel University with Bachelor of Arts Degree in Organizational Communications.

Emily Sadnick has joined YA as an Account Manager, subscription services vertical. She brings with her nearly ten years of marketing and client account management experience. Sadnick’s most recent position was with LAKANA (formally Internet Broadcasting) as a Client Services Manager. In that role, she was responsible for managing several leading publisher clients in the company’s technical CMS operations as well as being their liaison for other departments within LAKANA. In a previous role, she was an Advertising Account Executive with JobDig, an employment posting job board.

Sadnick graduated from Winona State University with a Bachelor of Science degree in Mass Communications and Public Relations.

Roxanne (Roxie) Kidder has joined YA in the roles of Executive Assistant as well as supporting the Leadership Team. Most recently, she worked for Nelson Holdings, providing support to the Chairman and CEO and acted as his chief of staff in coordinating work flow with the leadership team and their nationwide offices. In previous roles, Kidder was with Fairview Health as an Executive Assistant to the President and CEO and a 20-member Board of Directors, and at Target as an administrative assistant supporting several senior teams.

Kidder attended Bethel University where she studied Organizational Leadership in addition to coursework in Business Writing, Time Management and Leadership Development.

Valerie Newgard has joined YA as an office assistant. She brings more than five years of experience in managing the needs of a fast-paced office, customer service, vendor relations and general office management for C&D Automotive. In a previous role, Newgard was a teacher with Kinderberry Hill early childhood development schools.

Newgard graduated from Bethel University with a Bachelor of Arts degree in Education.

About YA
For more than 40 years, YA has been a leader in the promotional marketing services space. We deliver flawless digital, social, mobile and traditional promotions such as rebates/rewards, enter to win and loyalty programs for the nation’s most respected brands. Our end-to-end management of 3,500+ promotions that reach tens of millions of consumers annually makes us experts at turning even first-time customers into loyal brand advocates. For more information visit: http://www.yaengage.com.

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Krista Forsberg
YA
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Tracy Kurschner
Kurschner Communications
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