Healthy Hispanic Living Pledges Its Support to AHA’s #123forEquity Campaign

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HHL and American Hospital Association Share Common Goal of Ending Health Care Disparities in Underserved Communities

Critical to the success of the #123forEquity campaign is endorsement and support from organizations committed to the elimination of health care disparities

Healthy Hispanic Living (HHL) has taken the pledge to support the American Hospital Association’s (AHA) #123forEquity Pledge to Act to Eliminate Health Care Disparities. By throwing its support behind the AHA campaign, Healthy Hispanic Living is furthering its commitment to addressing health disparities in the rapidly-growing Hispanic community as the nation’s demographics continue to shift towards a minority-majority, and the shortage of physicians culturally equipped to serve the shift becomes increasingly urgent.

“Medical institutions, retail-healthcare and consumer brands are in a unique position to change the mindset Latinos have towards preventive care and careers in healthcare, and Healthy Hispanic Living is equally focused on solving for both of these critical opportunity gaps,” says Glenn Llopis, CEO of Glenn Llopis Group, a nationally-recognized thought leadership, human capital, and business strategy consulting firm whose work – such as the development of Healthy Hispanic Living – is focused on helping the healthcare industry foster private/public partnerships to enable growth and innovation through the cultural demographic shift™.

“To better serve Hispanics and address their unique lifestyle needs influenced by their cultural perspectives,” he continues, “HHL engages Latinos in conversations about their health care needs and concerns, the obstacles they face accessing health care, and the solutions that would change their attitude towards preventive care and healthier living for themselves and their families.”

By making the pledge to AHA’s #123forEquity Campaign, HHL commits to address National Call to Action public goals and milestones over the next year, such as measuring sociodemographic variables important to the community's health; addressing health care disparities that exist with ways to close the gaps; providing a cultural competency training plan; and starting a dialogue on actions that can be taken to better reflect the communities being served.

HHL has many activities in the works to meet these goals related to health care disparities. To address the preventive health care gap, and to enable private/public partnerships to find real solutions faster, Glenn Llopis Group will be hosting an Executive Leadership Forum in October titled, Population Health and the Cultural Demographic Shift: Operationalizing the Ecosystem for Improving Health Outcomes Amongst Diverse Patient Populations.”

To address the gap in health care careers, HHL is launching a new Career Center in May, 2016 to help Hispanics learn about and pursue clinical and non-clinical jobs in the industry. It features an interactive online training center, and culturally competent online mentors who work in health care.

“Making the pledge was an easy choice for us, as the goals of the #123forEquity campaign are in complete alignment with the mission of HHL to prepare U.S. leadership for the cultural demographic shift and guide Hispanics to live healthier lives and also to pursue careers in healthcare,” says Llopis. “We believe that Population Health initiatives in particular can help us understand cultural nuances and motivations so that we can play a more authentic role in guiding multicultural consumers toward health and well-being – and societal advancement.

“Critical to the success of the #123forEquity campaign is endorsement and support from organizations committed to the elimination of health care disparities,” said Tomás León, president and CEO of the AHA-affiliated Institute for Diversity in Health Management, which is leading the campaign efforts. “With its endorsement and actions, HHL has exemplified its commitment to fostering culturally competent, equitable care for patients.”

For more information about Healthy Hispanic Living and its support of AHA’s #123forEquity Campaign, please contact Sandy Sickler at: sandy(at)healthyhispanicliving(dot)com

About Healthy Hispanic Living
Healthy Hispanic Living is an in-culture content marketing and career development platform that enables medical institutions to provide meaningful solutions to healthcare challenges and build longstanding relationships with the Hispanic community. HHL engages Hispanics to share their personal stories to encourage the community at large to become healthy-living advocates for preventive care. Concurrently, HHL promotes career development so that Hispanics can play a more influential role in the healthcare industry to improve how diverse communities are served.

About The Institute for Diversity in Health Management
The Institute for Diversity in Health Management, a 501(c)(3) nonprofit organization, an affiliate of the American Hospital Association, works closely with health services organizations and educators to expand leadership opportunities for ethnic minorities in health services management. The Institute’s mission is to increase the number of minorities in health services administration to better reflect the increasingly diverse communities they serve, and to improve opportunities for professionals already in the health care field. To accomplish this, the Institute has designed several initiatives to generate significant long-term results through educational programs, summer internships, professional development and leadership conferences.

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Stephanie Miller
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Healthy Hispanic Living
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