Mr. Ingels says that "Floored provides architects with faster feedback and presents the clients and users with the ability to play around. Floored gives architects and end users better information to actually evaluate a design."
New York City, NY (PRWEB) March 22, 2016
Floored, the leading provider of 3D visualization and space planning software for the Real Estate industry, has named Bjarke Ingels as an advisor to the company. Mr. Ingels, the founder and creative partner of Bjarke Ingels Group (BIG), is a world-renowned architectural visionary. His firm is in high demand for some of the most signature projects, notably 2 World Trade Center, Tishman Speyer’s “The Spiral” at Hudson Yards, and Google’s new headquarters.
In joining Floored, Mr. Ingels is putting his name and time behind Floored’s products like Protofit that better serve the architecture and commercial real estate industries. Protofit allows both architects and non-technical users to customize commercial office floorplans and view them instantly as interactive 3D models.
Mr. Ingels says that “Floored provides architects with faster feedback and presents the clients and users with the ability to play around. Floored gives architects and end users better information to actually evaluate a design, not just based on intuition, but on quantifiable feedback and visual information.”
Since launching Protofit in October 2015, Floored has signed up dozens of leading commercial real estate owners and brokers as Protofit subscribers. Firms such as Related, Empire state Realty Trust, Two Trees, RXR Realty, L&L Holding Company, CBRE Global Investors, Cushman & Wakefield, Sage Realty, Equity Office, Colliers International, Brookfield Property Brokers, TIAA-CREF, and several Fortune 500 Companies joined the company’s platform in 2016.
BIG currently relies on physical, analog models to communicate about spaces and buildings. Mr. Ingels supports a future with tools built to help designers iterate quickly and accurately and in a digital and interactive format. Protofit automates repetitive tasks like drawing office desk layouts, and allows the designers to focus on the concepts and vision for spaces. Floored continues to focus on developing technology that improves both the creation and consumption of visual information used to describe space.
In a recently released promotional video for Floored, Mr. Ingels suggests support for a time when, “The machines do all the repetitive work… liberating the architects to do what they do best and create the best value. Always remember that technologies are tools, they provide the designer, the architect with a new kind of brush, or a new ruler, that in a way that provides more perspectives and allows one to evaluate designs in different and more accurate ways...The information you get from a 3D object is of course much better.”
Floored is a New York City-based software company that creates interactive 3D computer graphics software for the hospitality and commercial, residential, industrial, and retail real estate industries. The company was founded in 2012 and is backed by leading venture capital firms such as RRE Ventures, Two Sigma Ventures and Greycroft Partners. Floored has hundreds of customers from around the world using its platform, with enterprise customers including Related Companies, Equity Office, CBRE, RXR Realty, Empire State Realty Trust and many more.