Changing the Sustainability Game

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ETEAQ Revolutionizes Sustainable Consumerism with INDIEGOGO Campaign

Every second a forest the size of a soccer pitch disappears from the face of the earth. ETEAQ’s mission is to replenish those pitches. Today, on the United Nation’s International Day of Forests, ETEAQ [ee-teek] is launching a global campaign on INDIEGOGO that revolutionizes the concept of sustainable consumerism. With the new campaign, conscious consumers have the chance to visibly contribute to sustainability efforts with a unique line of tech accessories.

For every product made, a new tree is planted by ETEAQ’s tree planting partner, Trees4Trees, in the tranquil wilds of Java. Each product comes with a unique number, which customers can use to locate their adopted tree with TreeTracker, a web application developed by ETEAQ using Google satellite maps technology (US Patent pending). All ETEAQ products are made with recycled materials in order to minimize the impact on the environment.

ETEAQ’s first collection of design-savvy, sustainable accessories includes iPhone cases (SE/5x/6x/6xP), as well as a universal phone dock and a universal tablet stand, all of which come in handmade gift boxes. Through the INDIEGOGO campaign, consumers will be able to access the full range of products, as well as product bundles, and new items, all at a discounted price. ETEAQ’s designs are characterized by the use of reclaimed Indonesian teak wood prized for its strength and beauty, creating a fantastic one-of-a-kind story for each piece.

ETEAQ Co-Founder and CEO Bas Fransen comments, “We have chosen today, the International Day of Forests, to go global by making an appearance on INDIEGOGO. Our objective is to seek support for ETEAQ’s mission which is planting trees. We want to make it easy for everyone to contribute to a greener world. Simply by purchasing an ETEAQ product you will adopt a newly planted tree. Using the unique number visible on your product, you will be able to see where that tree is located, and get to know the farmer taking care of the tree. We believe that this full transparency is critical and will help get people involved in environmental matters. Our customers say that it ‘gives them energy’ and a positive sense of being able to contribute visibly to a wholesome betterment.”

A revolution in sustainable consumerism is occurring, and ETEAQ is leading the charge.

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About Trees4Trees

Trees4Trees is a not-for-profit foundation in Indonesia that empowers local communities through partnership reforestation initiatives and related education programs. Trees4Trees works with more than 14,000 farmers. For more information visit

Media Contact:

Bas Fransen
Co-Founder and CEO ETEAQ
+852 63958226 (Hong Kong)

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Bas Fransen
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since: 07/2014
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