JINS SCREEN Glasses Reduce Digital Eye Strain Caused by Blue Light

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Japan’s Leading Eyewear Retailer Extends Its Commitment to Innovation with New Functional Eyewear, which Blocks Blue Light by 25 Percent

International Japanese eyewear powerhouse, JINS Eyewear, has launched JINS SCREEN. JINS SCREEN is designed to combat the effects of blue light emitted from prolonged use of digital devices, including computer screens and smartphones, by filtering blue light and helping ease digital eye strain without the yellow or beige tinted lenses

With the advent of blue light-emitting LEDs, illuminated screens on devices and an increase in late-night working hours, people today are exposed to more artificial blue light than ever before. Recent findings from the Vision Council have shown that nearly 70 percent of U.S. adults aged 18-34 experience eye strain due to the increased use of electronic devices.

JINS SCREEN is specifically designed with the comfort and style of the consumer in mind. The clear lenses make the glasses indistinguishable from regular eyewear and the lightweight Airframes are comfortable to wear all day.

“Our goal is to improve people’s lifestyles with glasses, by making them less about vision correction and more about changing the way people perceive the world around them. That is why we continue to introduce new functional eyewear like JINS SCREEN,” said Hitoshi Tanaka, CEO of JIN CO., LTD. “I hope that these innovations are only the beginning for eyewear. We’re so excited to be able to change the course of the industry and can’t wait to see what happens next.”

JINS SCREEN is the latest demonstration of JINS’ continued commitment to innovating its products and workflow of the eyewear industry. JINS is being recognized as the 2015 “Salesforce Emerging Leader – Japan” at the fifth annual Japan – U.S. Innovation in Business & Technology Awards Symposium at Stanford University on July 10, 2015.

Originally launched as JINS PC in Japan in 2011, JINS has sold more than five million pairs of JINS SCREEN glasses and is ready to offer its revolutionary eyewear to U.S. consumers. JINS SCREEN can be purchased online at http://www.jins.com/us/jins-screen, at their San Francisco Flagship store in Union Square, or two Los Angeles locations opening Summer 2016 and Fall 2016.
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Britta Relyea

Britta Relyea
@BLNDPR
since: 05/2014
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