It took a massive change in what I was eating and how I was eating to finally see the results that I struggled with my whole life.
Portland, OREGON (PRWEB) March 29, 2016
Woman-owned, local, and burgeoning startup, Fit Kitchen Direct (FKD) launched in late 2015, in order to deliver chef-made and trainer-certified, local, organic, dairy, and wheat-free meals that holistically support the body as well as the environment. Their model offers weekly delivery to a subscriber’s home with a week’s worth of meals, cooked and ready to heat and eat. They deliver in the Portland-Metro and have seen exponential growth since their launch.
Portland native and CEO, Megan Benedict started FKD based upon her experience as a personal trainer, with a degree in Exercise Sports Science. “I have struggled with body image issues, nutrition and allergies from as early as I can remember,” explained Benedict. “It took a massive change in what I was eating and how I was eating to finally see the results that I struggled with my whole life. By changing my relationship to food, not only did my body change, but more importantly, my attitude and relationship with my food and body dramatically changed,” she continued. “I realized in my journey as a personal trainer, that people’s motivations are vastly different. The one common theme I see people consistently struggling with is eating – what to eat, how much to eat, and where to get it from. There are a million pre-made “diet meals” out there, just stroll the freezer section of your supermarket. Those options lack in local and organic ingredients, freshness, balanced nutrition, and in satiation. Plus, what’s in the fine print of their ingredients?”
FKD was founded on the anti-diet. It’s not about dieting – it’s about lifestyle changes. Benedict teamed up with similarly minded and serial entrepreneur, Loren Castillo – it was a romance built on fitness, turned into a business. “As a business chaser and producer, it’s hard to balance life – I am faithful to working out, but I struggled with eating properly with my crazy schedule. I previously thought, protein shake, banana, and done,” spoke Castillo. “Until I met Megan. She nutritionally transformed me – without compromise to flavor, I got to eat like a king. I was lucky enough to be one of her first test subjects.”
Benedict and Castillo bootstrapped the FKD model, building and testing food menus over the last two years. With Benedict's vast community of Portland fitness and nutrition experts, as well as foodies, she was able to hone her recipes as well as the weekly delivery process. This unique approach to making and delivering food is what attracted new head chef, Lindsey Carland to the FKD team. “To be frank, I was intrigued,” spoke Carland. “I have been a working chef and menu designer for years – I knew it was possible to create healthy and delicious meals in a box, I just hadn't seen them before, not like this. It was a challenge, and I found my rhythm with Megan – she’s got a real vision and so do I. And they don’t clash. We are literally creating artful meals that are healthy.”
While food prep is the foundation of FKD, there is a desire for expansion. “This project is the epitome of a labor of love. And this is just the start,” spoke Castillo. “The growth has been insane, and we’ve realized that there are a lot of opportunities to provide not only meals, but snacks, kids’ meals, and much more. We are making awesome, clean food that people love – and that love their bodies back. We are results in a gourmet bite and in a BPA-free, recyclable, and reusable box.”