World Vision PSA Campaign Addresses Global Poverty

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Theme Reminds People Together That We Are Greater Than Adversity

This integrated approach to help communities identify their biggest challenges and create effective, lasting solutions is what makes World Vision unique.

World Vision announced today that it is distributing a national, multi-media public awareness campaign to engage Americans in its efforts to tackle the causes of poverty and injustice.

It only takes a quick glance at news headlines to see stories of conflict, hunger, sickness and poverty. So many lives in Rwanda were destroyed when an implosion of violence killed nearly a million people in 100 days.

In Peru’s mist-shrouded mountains, Shining Path terrorists completely disrupted the peaceful lives of the indigenous Quechua people.

Today, millions of Syrian refugees are crowded into camps and settlements in Lebanon, Jordan and surrounding countries.

Even in the U.S. – the most prosperous country in the world - one in six Americans lives in a household that is "food insecure," meaning that in any given month, they could be forced to miss meals or seek assistance to feed themselves.

World Vision believes that together, working alongside those affected by these vitally important issues, communities can write a new story of hope. World Vision does this by helping families overcome every aspect of poverty – establishing lasting access to essentials like clean water, nutritious food and basic healthcare, which helps families become self-sufficient and build promising futures for their children.

“This integrated approach to help communities identify their biggest challenges and create effective, lasting solutions is what makes World Vision unique” observes Wendy Piñero-DePencier, World Vision U.S. Vice President, Brand & Campaigns. “We created these public service messages to encourage people to work together so that communities can feed their children, secure clean water sources and gain economic opportunities,” she said.

In its “Greater Than” public service messages, viewers are taken back to tragedies that include the Rwanda genocide, famine in Ethiopia and AIDS pandemic in sub-Saharan Africa. In each case, working together, communities wrote a new story that resulted in healing and hope. Viewers are reminded when that people care for children and their communities, miracles happen in the darkest places.

World Vision has served alongside the poor for more than 65 years. Today, it provides hope and assistance to communities through work in nearly 100 countries, including the United States. It serves all people, regardless of religion, race, ethnicity or gender, with the goal of making fullness of life possible for every child.

Stations and networks can download broadcast quality TV and radio PSAs – in English and Spanish – at : http://www.goodwillcommunications.com/PSADigitalFiles.aspx?campId=354. You can follow the campaign on social media at #greatertogether.

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Johnny Cruz
World Vision
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Bill Goodwill
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