Weidert Group Chosen by Sentry Equipment Corp as Inbound Marketing Consultant

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Weidert Group will support Sentry Equipment Corp’s inbound marketing plan with strategy development, content creation, lead nurturing, metrics reporting, and ongoing strategic counsel.

Weidert Group’s experience with manufacturing organizations, and their track record in industrial markets, was key to selecting them to help us develop and execute our inbound marketing program.

Weidert Group, Inc., a B2B inbound marketing agency and Platinum HubSpot partner, has been selected to implement an integrated inbound marketing program for Sentry Equipment Corp, an Oconomowoc, Wisconsin-based manufacturer of industrial sampling solutions for customers around the globe. The company’s innovative products give customers the ability to accurately monitor and measure processes for improved production efficiency, output and safety.

Elisa Filipp, director of marketing for Sentry Equipment Corp, led the internal team that selected Weidert Group to execute the company’s inbound marketing strategy. “Weidert Group’s experience with manufacturing organizations, and their track record in industrial markets, was key to selecting them to help us develop and execute our inbound marketing program. We have a great story to tell, and Weidert Group has helped us with the process of sharing valuable content online and measuring results.”

Sentry Equipment Corp’s inbound marketing plan includes strategy development, content creation and support, lead nurturing planning and implementation, metrics reporting, and ongoing strategic counsel.

Greg Linnemanstons, Weidert Group’s president, said Sentry Equipment Corp’s program is designed to improve lead generation, both in numbers and quality of leads. “Sentry Equipment Corp works with companies that require accurate measurements to optimize their productivity and performance. The company’s inbound marketing program is designed to attract the best prospects to the relevant content they need as they search for solutions to sampling and monitoring challenges. The program allows these prospects to evaluate Sentry Equipment Corp solutions and ultimately make a purchase decision, at their pace.”

About Weidert Group
Weidert Group, founded in 1981, is a full-service inbound marketing agency and has been a HubSpot Agency Partner since 2011, having achieved Platinum Certification in 2015. HubSpot is the leading marketing automation software, with over 16,000 customers in 90 countries. Weidert Group provides all components of an effective inbound marketing effort, including web design, search engine optimization, content strategy, social media promotion, lead nurturing, and overall marketing management. Clients represent primarily business-to-business organizations in equipment & machinery manufacturing, financial services, insurance, A/E/C industrial services, industrial distribution, and other industries.

About Sentry Equipment Corp
Sentry Equipment Corp leverages proven abilities in engineering and manufacturing to help customers sample, monitor and measure their processes in a variety of markets and applications worldwide. The Sentry brand of representative sampling products and services enables customers to achieve safe, accurate and repeatable results to protect people, assets and the environment. Since 1924, Sentry Equipment Corp has been a reliable partner for operational and analytical professionals in the U.S. and global markets. Based in Oconomowoc, Wisconsin, Sentry Equipment Corp is fully employee-owned, serving customers in over 50 countries across six continents. For more information, please visit http://www.sentry-equip.com.

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Jamie Cartwright
Weidert Group Inc.
+1 9207312771 Ext: 224
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