Cynopsis Digital Webinar on April 27 – What Programmers & Marketers Need to Know About Snapchat

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The webinar takes place from 1:30 to 3:00 p.m. EST.

On Wednesday, April 27, Cynopsis Digital will host the interactive webinar “What Programmers & Marketers Need to Know About Snapchat.” Learn how to take advantage of the special marketing opportunities provided by Discover and Stories, and how to determine when to use them.

Cynopsis Associate Editor David Teich will host the April 27 webinar along with industry experts including Tal Chalozin, CTO and Co-Founder for Innovid; Fernanda Suarez, Social Media Marketing Manager for Huge; and Jaclyn Sassoon, VP of Branded Content Solutions for MTV/Viacom, who will advise on the latest tools you need to engage young viewers and drive tune-in.

This webinar offers a deep dive into:

-Brand and influencer deals.
-Navigating the app between the Discover and Stories platforms.
-How to craft effective marketing campaigns and advertisements that are appropriate for Snapchat.
-The characteristics of Snapchat’s advertising features, and the most effective strategies when it comes to buying inventory and targeting audiences using data, measurement, and intuition.

This highly interactive webinar will allow for real time Q&A’s to ensure your specific questions are answered. Register today for the Cynopsis Digital webinar “What Programmers & Marketers Need to Know About Snapchat.”

All webinar attendees will receive full access to speaker presentations for 1 year. Webinar tuition is based on location, not number of participants, so each registration site can have multiple participants for one low price. Questions? Contact Trish Pihonak at trish(at)cynopsis(dot)com.

About Cynopsis Media:
Cynopsis Media is what the TV industry reads first every day. The Cynopsis Media family of products includes the media industry's most-read daily, Cynopsis, plus sister dailies Cynopsis Digital and Cynopsis Sports, the Cynopsis Jobs board and special reports. Serving TV, agency and brand professionals, Cynopsis Media produces conferences, webinars, and awards programs that are second to none. Find out more at


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