4i University To Be Set Up As A Standalone Entity To Focus On Training Insight Functions For The Future

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Explosive demand for 4i’s signature training services leads 4i to establish 4i University as a standalone entity

4i Inc., a proven leader in transforming insights & analytics functions into high value added growth partners, announced today it would establish 4i University, 4i’s highly successful training service, as a standalone entity by mid-2016 following explosive demand for the service. As companies continue to reduce their market research budgets while demanding faster and deeper insights, the skill sets required to execute on these demands has drastically changed. 4i University is the only training service that delivers the necessary skills through a firm foundation for growth, with a focus on a consultative approach, leveraging foresight analytics, all based on 4i’s deep expertise developing future driven growth strategies and foresight analytic and research solutions.

“The move is part of our strategy to enable clients to maximize growth opportunities through foresight analytics. A standalone 4i University will allow for increased focus on continued innovation and development of new training content,” said Dr. Eugene Roytburg, Managing Partner at 4i. “We are seeing a major transformation in insight and analytics – and our 4i University program helps practitioners develop new strategies, processes, and solutions to align with the new skill sets that will be an essential part of any firm’s future success.”

Over the next several months, 4i University will be bringing on additional SME trainers and course developers, but will maintain a very close collaboration with 4i Inc. consultants in all content development and delivery aspects.

The 4i University program is specifically designed to retrain market researchers to be prepared for the future of insights by integrating principles and practices of Management Consulting, Marketing Knowledge, and Foresight Analytics, all designed to generate actionable insights and recommendations. The course modules cover the full spectrum of topics that Insight and Analytics practitioners need to become “strategic foresighters.” This requires an extensive knowledge base combined with core consulting skills – but it also calls for a specific set of personal leadership skills that are a key part of the 4i University value. Some of the most popular training modules include Foresight Driven Growth, Core Consulting Skills, The Growth Corridor Framework, among others.

The program is fully customizable based on clients’ specific needs assessed via a proven baselining approach and is delivered via a combination of live workshops, online trainings and extensive post training support.

“We designed our program so that we stay engaged with each team after delivery of the training, to ensure activation, and maximum impact,” said Roytburg. “We believe this frequent follow through is an essential part of success, and as part of this strategy, we are also incorporating training on demand – which offers 24-hour access to advice, follow-up, and assessment.”

4i’s innovative approach harnesses the power of foresight analytics, with the goal of giving clients faster, more cost effective, and more actionable business insights.

About 4i
4i's forward-looking, predictive foresight analytics driven approach helps clients uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow's marketplace. The company's foresight analytics have been proven over time to deliver consistently accurate results that help companies realize unparalleled growth opportunities. For more information on 4i, please visit http://4igrowth.com or contact Eugene Roytburg, Managing Partner at 847 964 9290 or at eugene.roytburg(at)4igrowth.com.

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David Schutzman
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