ArrMaz Selects Tampa's Dunn&Co. as Advertising Agency of Record

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Leading chemical manufacturer chooses Dunn&Co. to refine its brand identify.

ArrMaz, a chemical manufacturer based in Mulberry, Florida, announced today it has named Dunn&Co. its new agency of record. The decision follows an agency review that began in late 2015 and included a number of agencies throughout the state of Florida. Dunn&Co. will refine the ArrMaz visual identity to be demonstrated through a variety of strategic marketing initiatives.

ArrMaz is one of the world’s leading providers of process chemicals and functional additives for the fertilizer, industrial minerals and asphalt industries. Dunn&Co., a full-service advertising agency and production company based in Tampa, Florida, will update the ArrMaz brand image and assist with upcoming marketing plans. All communications will be designed to highlight ArrMaz as a solutions-first company offering personal, customized service.

“Dunn&Co.’s global marketing experience, combined with their can-do attitude and obvious creative talent helped it stand above the rest,” said Chris Day, ArrMaz VP of Marketing. “We’ll rely on their talented team to help us develop a compelling way to communicate the value of ArrMaz’s solutions and build continued equity to maintain our position as the market leader.”

ArrMaz is passionate about offering its clients customized solutions that will help them succeed. It is dedicated to advancing the science behind its products and services, and delivering only the highest level of performance to the customer.

“ArrMaz has an obvious passion for innovation, quality and customer service,” said Troy Dunn, president of Dunn&Co. “Our goal will be to craft a brand personality for them that will be both interesting and compelling, reinforcing ArrMaz as much more than a chemical company, but as a trusted partner who can solve complex business problems.”

About ArrMaz
ArrMaz is a global leader in the production of specialty chemicals for the mining, fertilizer, phosphate and asphalt industries worldwide. Since 1967, ArrMaz has manufactured chemical process aids and additives formulated to optimize process performance and product quality. With headquarters in Mulberry, Florida and multiple locations across North and South America, Europe, Asia, Africa and the Middle East, ArrMaz serves customers in more than 70 countries worldwide. For more information about our company and products, visit us online at http://www.arrmaz.com.

About Dunn&Co.
Dunn&Co. (http://www.dunn-co.com) is a full-service advertising and marketing communications firm housed in a century-old former cigar factory near Tampa’s historic Ybor City. Dunn&Co. provides award-winning creative solutions for clients worldwide, including GE Healthcare, The Tampa Bay Lightning, Tijuana Flats, Giant/Stop&Shop grocers, Baxter Healthcare, Monin, Civco, Sabal Trust, St. Petersburg Distillery, Majestic apparel, Hexa watches, Sempermed USA, ArrMaz, ATG and The United Way. Dunn&Co. also provides pro-bono services to the ALS Association Florida Chapter to help fight Lou Gehrig’s disease.

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Megan Shames
Dunn&Co.
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