Dr. Drew Sinatra Joins Healthy Directions’ Family of Experts

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Healthy Directions, a direct-to-consumer nutritional supplement retailer and wholly-owned subsidiary of Helen of Troy Limited (NASDAQ: HELE), today announced it has joined with Dr. Drew Sinatra, a naturopathic and holistic medicine practitioner and son of its longtime health expert and integrative cardiologist Dr. Stephen Sinatra, to bring consumers guidance and nutritional supplements that help to promote and support many aspects of natural healing and wellness.

Healthy Directions, a direct-to-consumer nutritional supplement retailer and wholly-owned subsidiary of Helen of Troy Limited (NASDAQ: HELE), today announced it has joined with Dr. Drew Sinatra, a naturopathic and holistic medicine practitioner and son of its longtime health expert and integrative cardiologist Dr. Stephen Sinatra, to bring consumers guidance and nutritional supplements that help to promote and support many aspects of natural healing and wellness.

A board-certified naturopathic doctor, licensed acupuncturist and self-described “health detective,” Dr. Drew Sinatra treats patients of all ages by focusing on the whole person—mind, body and spirit—and making seemingly unrelated connections (whether symptoms, environmental impacts, or lifestyle changes) to address the root cause of illness. By applying this innovative and integrative approach with a strong foundation of naturopathic and holistic medicine principles, he is able to help people tackle today’s complex medical mysteries.

“We are excited to officially welcome Dr. Drew Sinatra to our family of health experts, as he has essentially been a part of it by extension of our 20-plus year relationship with his father,” said Ben Teicher, president of Healthy Directions. “He has a passion for promoting natural healing and improving quality of life and has already helped countless people with his innovative philosophy and expertise in naturopathy and holistic medicine.”

Dr. Drew Sinatra received his BA in Neuroscience from Franklin & Marshall College, his MS in 5-Element Acupuncture from Wu Hsing Tao School and his ND from Bastyr University. His medical training included clinical rotations in everything from general medicine, counseling, and immune wellness to cardiovascular medicine, nutrition, and geriatrics. Dr. Drew Sinatra has also authored numerous articles and is a member of several professional organizations including the California Naturopathic Doctors Association (CNDA), the American Association of Naturopathic Physicians (AANP), the American College of Nutrition and the International Lyme and the Associated Diseases Society (ILADS).

“It is a great honor to now be a part of the Healthy Directions team of doctors,” said Dr. Drew Sinatra. “After seeing my father, Dr. Stephen Sinatra, over the last 20 years help influence the lives of hundreds of thousands of people with his extensive knowledge in cardiology, I look forward to providing cutting-edge information and products related to natural and integrative medicines to foster a greater awareness around health and healing.”

Dr. Drew Sinatra’s flagship product, WholeBiotic, and his expert health guidance are now available at http://www.healthydirections.com/ or by calling toll free 1-866-599-9491.

About Healthy Directions

Healthy Directions is dedicated to helping people lead healthier, happier lives by providing expert guidance and superior-quality nutritional supplements and other products from America’s most knowledgeable and highly respected integrative and alternative health doctors.

About Helen of Troy Limited

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including: Housewares: OXO®, Good Grips®, Soft Works®, OXO tot®, OXO Steel® and Hydro Flask®; Health & Home: Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Stinger®, Duracraft® and SoftHeat®; and Beauty: Revlon®, Vidal Sassoon®, Dr. Scholl's®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Karina®, Ogilvie® and Gold 'N Hot®. The Nutritional Supplements segment was formed with the acquisition of Healthy Directions, a U.S. market leader in premium doctor-branded vitamins, minerals and supplements, as well as other health products sold directly to consumers. The Honeywell® trademark is used under license from Honeywell International Inc. The Vicks®, Braun®, Febreze® and Vidal Sassoon® trademarks are used under license from The Procter & Gamble Company. The Revlon® trademark is used under license from Revlon Consumer Products Corporation. The Bed Head® trademark is used under license from Unilever PLC. The Dr. Scholl's® trademark is used under license from MSD Consumer Care, Inc.

For more information about Helen of Troy, please visit http://www.hotus.com.

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