We're proud to partner with eBay. There’s an incredibly strong alignment between our two organizations’ commitments to promoting marketing and overall vision to connect students and businesses,
CHICAGO (PRWEB) March 23, 2016
eBay (NASDAQ:EBAY), a global commerce leader, has joined as a national sponsor of the 2017 American Marketing Association (AMA) Collegiate Case Competition, a yearlong competition that brings together top marketing students nationwide to work on a detailed marketing challenge.
eBay will provide students with a real-world marketing problem to manage and tackle, helping the organization solve complex problems and obtain detailed feedback. Undergraduate students affiliated with an AMA Collegiate Chapter will work as teams to develop their research, recommendations and generate presentations that convincingly demonstrate the value of their solutions.
“As eBay continues to redefine itself to better meet the needs of Millennials and Generation Z, partnering with the American Marketing Association (AMA) was a natural fit,” said Suzy Deering, Chief Marketing Officer for eBay North America. “We look forward to the opportunity to collaborate with their passionate and bright students, in the case competition and beyond, to build the future of e-commerce.”
More than 70 cases are submitted for review every year. The Case Competition Coordinators, along with a panel of faculty advisors and industry judges, score the entries and select up to 10 of the best marketing plans to proceed to the finals. Up to 10 finalist teams present their cases to the judges during the AMA International Collegiate Conference held in New Orleans. First, second and third prizes, as well as honorable mentions, are presented at the conference.
"We're proud to partner with eBay. There’s an incredibly strong alignment between our two organizations’ commitments to promoting marketing and overall vision to connect students and businesses,” said Russ Klein, CEO of the American Marketing Association.
Past competition sponsors include The Hershey Company, vitaminwater®, Proctor & Gamble, Kellogg’s, Dunkin’ Donuts, MasterCard and Nintendo, among others.
About American Marketing Association (AMA)
With 1.2 million marketing and sales professional in 118 countries and across 74 professional chapters and 345 collegiate chapters throughout North America, the American Marketing Association (AMA) is the largest marketing association in the world. AMA serves organizations and individuals who practice, teach and study marketing across the globe. Its mission is to serve as a forum for connecting like-minded individuals to foster knowledge sharing and relationship building; to be a trusted resource for marketing information, tools, education and training; and to advance marketing practice and thought leadership. For more information about the AMA, visit http://www.ama.org or follow the latest AMA news at @AMA_Marketing.
eBay Inc. (NASDAQ: EBAY) is a global commerce leader including the Marketplace, StubHub and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2015, eBay enabled $82 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit http://www.ebayinc.com.