Marketers To Learn What Comes After Omni-Channel Strategy At InContextNow, The Conference for Marketers on The Internet of Things

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The Internet of Things is dramatically impacting marketing and distribution channels. Many consumers want and expect their own personal data ecosphere, called ‘Digital Context.’

Dave Norton, Ph.D.

We’ll examine how the IoT is changing consumer behavior and how today’s marketers must deal with it

Senior brand executives will learn how to deal with the evolving impact of the Internet Of Things (IoT) on their marketing and distribution channels at InContextNow, the conference for marketers, business strategists and researchers on the Internet of Things. InContextNow, offered by Stone Mantel, hosted by The Coca-Cola Company, and sponsored by MarketVision Research, will be held in Atlanta, June 2 & 3, 2016. According to InContextNow Founder & Chairman Dave Norton, Ph.D., “While most marketing leaders are concerned about their omni-channel strategy, IoT is moving the goal posts again. Many consumers want and expect their own personal data ecosphere, called ‘Digital Context.’ Digital Context, where direct personal interaction between brands and consumers is the key component of successful marketing.”

“We’ll examine how the IoT is changing consumer behavior and how today’s marketers must deal with it. For example, the advent of the IoT encourages consumers to ‘get into a mode’,” Norton explained. “Ever heard a friend say, I’m in planning mode or I’m in sharing mode. They are telling you that they are acting in a certain way to maximize their ability to accomplish something. Modes will be the most important part of future value propositions. Your brand will be evaluated based on your ability to support modes that consumers care about.”

Led by speakers from Disney/ABC, Hallmark, Fifth Third Bank, IBM, Planet Fitness, 3M, Marriott and SunTrust Banks, InContextNow will be structured around seven lessons. Norton, who is also the author of the recently published Digital Context 2.0 stated, “Unlike other conferences where one session often has very little to do with the session before or after it, InContextNow’s sessions will be sequenced to build on the information presented in the previous session.”

“For example, we’ll start with Lesson #1:”A Watch is Not a Watch” where we introduce the concept of Digital Context. The next five lessons logically progress through sessions examining each facet of digital context and its implications and demands. In the end we arrive at Lesson #7: “Hands On: Doing Digital Strategy in Context” which features case studies incorporating all the information from the previous lessons to examine successful applications in five different business categories.”

”We’re very excited about the five star content and speakers the conference will include. All of our speakers offer best-in-class insights and knowledge for brands whose future viability will be dramatically impacted by the evolution of the Internet of Things. Speakers include: Judy Frey, Marriott; Cindy Casper, Arizona State University; Harry Brandicourt, Fifth Third Bank; Mary Putman, Hallmark; Kevin Bishop, IBM; Joe Pine, Strategic Horizons, LLP; Jessica Correa, Planet Fitness; Jeffrey VanDeVelde, SunTrust Banks; Lisa Lavin, Anser Technologies (PetChatz); Roger Beasley, Erwin Penland; Steve Whittington, Disney/ABC; Chris Schermer, Schermer; Nora Levinson, Caeden; Heidi Lehmann, SWSI Media; and Kurt Steigerwald, MarketVision Research.”

InContextNow draws on the research and findings from Stone Mantel’s Consumer Digital Collaborative, a think tank focusing on future marketing in the digital environment. Many of InContextNow speakers are Digital Collaborative alumni. The most recent Digital Collaborative included fourteen Fortune 50 brand execs who came together to study the impact of IoT and what happens after omni-channel marketing.

InContextNow Offered By: Stone Mantel
Stone Mantel is an insights consultancy focused on market research, brand strategy, product innovation and customer experience. Clients include top companies in their categories from around the world. Founder & Principal, Dave Norton, author of Digital Context 2.0 - Seven Lessons In Business Strategy, Consumer Behavior And The Internet of Things, is also the Founder of The Digital Consumer Collaboratives - powerful professional experiences where a group of innovators from diverse companies come together to solve an innovation challenge. Members personally gather primary insights, co-create new concepts and principles, and work with the target audience to refine the strategies and techniques that will produce a meaningful experience for the customer.

For InContextNow information: or Nan McCann at 860.724.2649 x13. InContextNow is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.


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Nan McCann
PME Enterprises, LLC
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