Chicago, IL (PRWEB) March 23, 2016
G2 Crowd, the world’s leading business software review platform, today released the advertising bundle of Grid reports to help advertisers navigate through the sea of technology platforms and identify the leading advertising tools. With the advertising world constantly evolving, it has become more challenging for advertisers to keep up with the resources available to them and get their brands noticed.
The advertising bundle of Grid reports includes data for display advertising, mobile advertising and social advertising software. Each Grid report leverages customer satisfaction data reported by authenticated users along with vendor market presence determined from social and public data. Based on a combination of these scores, each software solution is categorized as a Leader, High Performer, Contender, or Niche.
The Display Advertising Grid report found display advertising products still face a problem with bots, with many users commenting on bot traffic skewing their campaign results. At 73 percent, fraud protection received the lowest average feature rating across display advertising products. MediaMath, Sizmek, DoubleClick Digital Marketing, and Marin Software were named Leaders in the report, receiving strong customer satisfaction scores with a large market presence.
The Mobile Advertising Grid report found mobile advertising platforms as a whole still have work to do regarding overall mobile functionality. The average rating for overall mobile functionality across platforms in this report is 77 percent. MediaMath, Sizmek, DoubleClick Digital Marketing, and Marin Software were named Leaders in the report, receiving strong customer satisfaction scores with a large market presence.
The Social Advertising Grid report found social advertising targeting features were rated highly across the board, with category averages above 80 percent for all four targeting features. Facebook for Business, Social.com, Twitter Ads, MediaMath, and Sizmek were named Leaders in the report, receiving strong customer satisfaction scores with a large market presence.
About G2 Crowd, Inc.
G2 Crowd, the world’s leading business software review platform, leverages more than 60,000 user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by roughly $12 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to G2Crowd.com.