INS Family of Companies Announce Rebrand to Aureon™

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Family of Companies unveil new name, logo and website to align with strategic direction

Aureon Logo

Aureon unveiled a new logo to align with its new corporate identity.

By combining our resources and capabilities, we can use our talent, technology and tools to help clients stay focused on what they do best and turn those challenges into opportunities.

The INS Family of Companies, a business solutions provider specializing in support services, announced today the launch of a new unified identity. Effective immediately, the INS Family of Companies, consisting of Iowa Network Services (INS), Alliance Technologies, Alliance Connect, Merit Resources, Caleris and Portico Staffing will operate under the name Aureon™, reflecting a new unified structure for the organization. With the adoption of its new brand and logo, Aureon has simultaneously launched their new website,

The rebrand is the positive outcome of the company’s broadening footprint in the business support services field, which they’ve expanded in recent years to encompass a variety of Technology, HR and Contact Center services. It is the culmination of years of strategic planning and diversification that was fueled by the growing demand for outsourced business solutions that address the complexity and importance of back office functions.

“After 27 years of growing INS from a company built to serve the Iowa Independent Telecommunications Companies to a diverse house of brands offering multiple support solutions, Aureon represents the next step in our evolution and direction,” says Ron Keller, CEO of Aureon. “There is a tremendous amount of value in being able to offer all of these services under one roof, while leveraging the experienced people and individuality that made each company unique.”

The INS Family of Companies will now fall into support solution categories, with INS, Alliance Technology and Alliance Connect becoming Aureon Technology; Merit Resources, Merit Senior Living and Portico Staffing will be Aureon HR; and Caleris is Aureon Contact Center. Most of the 600+ employees from the INS Family of Companies moved into their new corporate headquarters in the spring of 2015 to begin to focus on collaboration and common processes. In addition to the name change, the organization also has plans to expand its current West Des Moines headquarters with an adjacent facility mid-2016. Aureon will continue operations in both their Kansas City and Omaha offices as well.

“By aligning our internal synergies, we’re better able to find efficiencies for those we serve,” says Keller. “The business operation challenges facing organizations grow more complex by the day. By combining our resources and capabilities, we can use our talent, technology and tools to help clients stay focused on what they do best and turn those challenges into opportunities.”

For more information on the Aureon re-brand story, visit

About Aureon
Aureon, the new name for the INS Family of Companies, is a business solutions provider who connects possibilities to productivity by providing unique and scalable business support services for organizations — small and large. Headquartered in the heart of the Midwest, and serving clients nationally with a presence in 48 states, Aureon offers a comprehensive suite of support services, with a focus on Technology, HR and Contact Center services. Aureon’s unique combination of talent, technology and tools enable clients to focus on their core business. For more information, visit

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Ben Handfelt
Strategic America
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