New York, NY (PRWEB) March 25, 2016
This campaign illuminates just how early learning experiences prepare children for school, forming the foundational skills and knowledge necessary to be successful in the classroom and beyond. The campaign also covers ways anyone who wants to fight poverty can take these actions by ensuring low-income children have access to high-quality early childhood education.
“Polls show that the majority of voters believe in prioritizing early education. But there remain lawmakers who are myopic in their view of Pre-K teachers—paid far below the value of their contribution—and kids in low-income neighborhoods, labeled ‘at-risk’ instead of recognized for their potential,” says Steve Nash, the founder and president of the Steve Nash Foundation. “Kids are our most valuable resource. We have to see the role of every single child in our future and commit to maximizing the potential of all kids and families.”
The print component of “Early Education” is distributed within the weekend edition of USA Today, in the New York, Chicago, DC, Baltimore and Los Angeles markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. Its digital component was distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.
“Our character as a nation is defined by the powerful idea that opportunity should extend to all, and by the promise that each of us can make of our lives what we will. We can keep that promise to our children by providing them with a world-class education, and we must start early,” states Acting U.S. Secretary of Education, John B. King, Jr.
This campaign was made possible with the support of the Steve Nash Foundation, U.S. Department of Education, First Five Years fund, National Institute for Early Education Research, Too Small to Fail, AARP Foundation, Association of Early Learning Leaders, Military Child Education Coalition, American Association of Colleges for Teacher Education, Teachers-Teachers.com, RRKidz, Baby TALK, Houghton Mifflin Harcourt, McGraw-Hill Education and Zebra Pens.
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